
Director Product Marketing, Slack
Welcome to the exciting world of product marketing at Slack, a Salesforce company! We are seeking a dynamic and experienced Director of Product Marketing to join our growing team and help drive the success of our innovative collaboration platform. As the Director of Product Marketing, you will play a critical role in owning the go-to-market strategy for our product, collaborating with cross-functional teams, and driving revenue growth. We are looking for a strategic thinker with a proven track record in product marketing, a passion for technology, and a strong understanding of the B2B SaaS landscape. If you are a motivated leader with exceptional communication skills and a keen eye for market trends, we want to hear from you!
- Develop and execute the go-to-market strategy for our product, ensuring alignment with overall company goals and objectives.
- Collaborate with cross-functional teams, including sales, product management, and customer success, to drive successful product launches and updates.
- Conduct market research and analysis to identify key trends, customer needs, and competitive landscape.
- Create compelling messaging and positioning for our product that resonates with target audiences.
- Build and maintain strong relationships with key stakeholders, including sales teams, customers, and industry influencers.
- Develop and implement marketing campaigns and initiatives to drive product awareness and adoption.
- Monitor and report on product marketing performance metrics, making recommendations for continuous improvement.
- Stay up-to-date on industry trends and best practices, applying them to our product marketing strategy.
- Lead, mentor, and develop a team of product marketing professionals, fostering a collaborative and high-performing culture.
- Partner with the sales team to develop effective sales enablement materials and training programs.
- Collaborate with the product team to provide input on product roadmap and new feature development.
- Represent the company and product at industry events, conferences, and trade shows.
- Act as a thought leader and advocate for our product in the market, establishing and maintaining a strong brand presence.
- Manage the product marketing budget and allocate resources effectively to achieve business goals.
- Continuously monitor and analyze market trends, customer feedback, and competitive landscape to identify opportunities for product differentiation and innovation.
Extensive Experience In Product Marketing: The Ideal Candidate For Director Product Marketing At Salesforce Must Have A Proven Track Record Of Success In Developing And Executing Product Marketing Strategies In A Fast-Paced, High-Growth Environment.
Strong Leadership Skills: As A Director, This Role Will Require The Ability To Lead And Motivate A Team Of Product Marketers, As Well As Collaborate With Cross-Functional Teams Such As Sales, Product Management, And Engineering.
Deep Understanding Of Saas And Enterprise Software: Salesforce Is A Leading Provider Of Enterprise Software, So A Strong Understanding Of The Saas Industry And Experience Working In A B2B Environment Is Essential For This Role.
Excellent Communication And Presentation Skills: This Position Will Involve Presenting To Executives, Customers, And Partners, So The Ideal Candidate Should Have Exceptional Communication And Presentation Skills.
Strategic Mindset: The Director Product Marketing Will Be Responsible For Defining And Executing The Go-To-Market Strategy For Slack At Salesforce. Therefore, The Candidate Should Have A Strategic Mindset And Be Able To Think Critically And Creatively To Drive Business Growth.
Market analysis
brand strategy
Campaign development
Product positioning
Stakeholder management
Sales Enablement
Competitive intelligence
Go-to-market planning
Customer Insights
Product Roadmap
Product Messaging
Communication
Conflict Resolution
Leadership
Time management
creativity
Attention to detail
Teamwork
collaboration
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Director Product Marketing, Slack in San Francisco, CA, USA is $186,000 - $250,000 per year. This range can vary depending on factors such as experience, education, and the specific responsibilities and scope of the role within the company.
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Salesforce.com, Inc. is an American cloud-based software company headquartered in San Francisco, California. It provides customer-relationship management service and also sells a complementary suite of enterprise applications focused on customer service, marketing automation, analytics, and application development.

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