Product Marketing Manager

Welcome to Salesforce, the world's leading customer relationship management (CRM) platform. We're on the lookout for a dynamic and driven Product Marketing Manager to join our team. As a Product Marketing Manager, you will have the exciting opportunity to play a key role in shaping and promoting our innovative products to our diverse customer base. We're looking for a creative and strategic thinker who can effectively collaborate with cross-functional teams to drive product positioning, messaging, and go-to-market strategies. If you have a strong passion for technology and a proven track record of delivering successful product marketing campaigns, we want to hear from you!

1. Develop and execute product marketing strategies to promote Salesforce's CRM platform to a wide range of customers.
2. Collaborate with cross-functional teams to define product positioning, messaging, and value propositions.
3. Conduct market research and analysis to understand customer needs and preferences, and use this information to inform product marketing strategies.
4. Create compelling and differentiated product messaging and content that effectively communicates the value of Salesforce's products to target audiences.
5. Develop and manage product launch plans, including coordinating with various teams to ensure timely and successful product launches.
6. Plan and execute marketing campaigns and initiatives to drive product awareness, adoption, and revenue.
7. Monitor and analyze market trends, competitive landscape, and customer feedback to identify opportunities for product innovation and improvement.
8. Work closely with the sales team to develop sales tools and collateral that support the selling process.
9. Collaborate with the marketing team to ensure product messaging and positioning is consistent across all marketing channels.
10. Measure and report on the effectiveness of product marketing initiatives and use data to inform future strategies.
11. Stay up-to-date with industry trends and developments, and continuously improve product marketing strategies to maintain Salesforce's position as a market leader.
12. Serve as a product expert and actively participate in product training and enablement for internal teams and external partners.
13. Represent Salesforce at industry events and conferences to promote and showcase our products.
14. Maintain a deep understanding of our target customers and their needs to ensure product marketing strategies are tailored and effective.

According to JobzMall, the average salary range for a Product Marketing Manager in Denver, CO, USA is between $90,000 and $120,000 per year. This may vary depending on factors such as experience, industry, and specific job responsibilities. Additionally, bonuses and other benefits may also impact the overall salary range.

Salesforce.com, Inc. is an American cloud-based software company headquartered in San Francisco, California. It provides customer-relationship management service and also sells a complementary suite of enterprise applications focused on customer service, marketing automation, analytics, and application development.