Senior Manager - Marketing Automation
Welcome to Salesforce, the world's leading provider of cloud-based customer relationship management solutions. We are currently seeking a highly skilled and strategic Senior Manager of Marketing Automation to join our dynamic and innovative team. In this role, you will be responsible for driving the development and execution of our marketing automation strategies, ensuring the success and growth of our business. Our ideal candidate is a results-driven leader with a deep understanding of marketing automation technologies and a proven track record of success in driving business growth. If you are passionate about leveraging cutting-edge technology to deliver exceptional customer experiences and have a strong background in marketing automation, we want to hear from you!
- Develop and execute marketing automation strategies to drive business growth and increase customer engagement.
- Utilize cutting-edge technology and tools to create and manage marketing campaigns and customer journeys.
- Collaborate with cross-functional teams, including sales and product marketing, to align marketing automation strategies with overall business goals.
- Analyze data and metrics to measure the effectiveness of marketing automation campaigns and make data-driven recommendations for optimization and improvement.
- Stay up-to-date on industry trends and best practices in marketing automation, and implement innovative strategies to differentiate Salesforce from competitors.
- Lead and mentor a team of marketing automation specialists, providing guidance, support, and ongoing training to ensure their success and development.
- Oversee the implementation and integration of marketing automation tools and systems, ensuring seamless functionality and data integrity.
- Develop and manage budgets for marketing automation initiatives and campaigns, ensuring efficient and effective use of resources.
- Collaborate with sales teams to identify and target key audiences, and develop personalized and targeted messaging and content.
- Continuously monitor and report on key performance indicators and provide regular updates to senior management on the success and impact of marketing automation efforts.
Extensive Experience With Marketing Automation Platforms: A Senior Manager Of Marketing Automation At Salesforce Should Have In-Depth Knowledge And Experience Working With Various Marketing Automation Tools, Such As Salesforce Marketing Cloud, Pardot, Or Marketo.
Strong Analytical Skills: This Role Requires A Strong Understanding Of Data Analysis And The Ability To Interpret And Leverage Data To Drive Effective Marketing Strategies And Campaigns.
Team Leadership Skills: A Successful Senior Manager Of Marketing Automation At Salesforce Should Have Experience Managing And Leading A Team Of Marketing Professionals, Including Setting Goals, Providing Guidance, And Fostering A Collaborative And Results-Driven Work Environment.
Strategic Thinking And Problem-Solving Abilities: This Position Requires Someone Who Can Think Strategically And Develop Creative Solutions To Complex Marketing Challenges, As Well As The Ability To Troubleshoot And Resolve Technical Issues Related To Marketing Automation Platforms.
Salesforce Certification: A Senior Manager Of Marketing Automation At Salesforce Should Have Relevant Salesforce Certifications, Such As Salesforce Certified Marketing Cloud Consultant Or Salesforce Certified Pardot Specialist, To Demonstrate Their Expertise And Proficiency In Using Salesforce Tools For Marketing Automation.
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Strategic Planning
Project Management
Data Analysis
Lead Generation
Marketing automation
Budget management
Team Leadership
Customer segmentation
Campaign optimization
Campaign Tracking
Cross-Functional Collaboration
Communication
Conflict Resolution
Emotional Intelligence
Leadership
Time management
Interpersonal Skills
Critical thinking
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Senior Manager - Marketing Automation in New York, NY, USA is $100,000-$150,000 per year. This range can vary depending on factors such as the size and industry of the company, experience level, and specific responsibilities within the role.
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Salesforce.com, Inc. is an American cloud-based software company headquartered in San Francisco, California. It provides customer-relationship management service and also sells a complementary suite of enterprise applications focused on customer service, marketing automation, analytics, and application development.
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