
Tableau Product Marketing Manager
Welcome to the exciting world of Salesforce, where we are revolutionizing the way businesses operate with our cutting-edge technology and innovative solutions. As a Tableau Product Marketing Manager, you will play a critical role in driving the success of our Tableau product line. We are seeking a dynamic and results-driven individual who is passionate about data analytics and has a strong understanding of the market landscape. If you are ready to take on the challenge of positioning Tableau as a leader in the industry, while working for a company that values growth, diversity, and collaboration, then we want to hear from you.
- Develop and implement effective marketing strategies for the Tableau product line, in alignment with overall company goals and objectives.
- Conduct market research and analysis to identify customer needs, trends, and competitive landscape, and use insights to inform product positioning and messaging.
- Collaborate with cross-functional teams, including sales, product development, and customer success, to ensure alignment and execution of marketing plans.
- Create compelling and impactful marketing materials, such as product collateral, case studies, presentations, and web content, to effectively communicate the value proposition of Tableau.
- Monitor and report on marketing performance metrics, including lead generation, conversion rates, and revenue, and make data-driven recommendations for optimization.
- Plan and execute targeted campaigns, events, and product launches to increase brand awareness and drive customer engagement.
- Develop and maintain relationships with key industry influencers and partners to expand Tableau's reach and credibility in the market.
- Stay updated on industry trends and developments, and use knowledge to continuously refine marketing strategies and tactics.
- Act as a subject matter expert on Tableau and its capabilities, and effectively train and enable sales teams to effectively sell the product.
- Represent Tableau at industry events and conferences, and participate in speaking engagements to showcase the product and thought leadership.
- Collaborate with the Tableau sales team to support the development of sales pitches and proposals, and provide necessary marketing resources.
- Maintain a deep understanding of the Tableau product line, its features, and customer use cases, and use this knowledge to inform marketing messaging and content.
Strong Understanding Of Tableau:
The Ideal Candidate Should Have A Deep Understanding Of Tableau's Features, Capabilities, And Target Market. This Includes A Strong Knowledge Of Data Visualization, Analytics, And Business Intelligence.
Experience In Product Marketing:
The Candidate Should Have At Least 3-5 Years Of Experience In Product Marketing, Preferably In The Software Industry. This Includes Experience In Developing And Executing Go-To-Market Strategies, Creating Product Messaging And Positioning, And Conducting Market Research.
Excellent Communication And Collaboration Skills:
The Candidate Should Have Excellent Written And Verbal Communication Skills, With The Ability To Effectively Communicate Complex Concepts To Both Technical And Non-Technical Audiences. They Should Also Be Able To Work Collaboratively With Cross-Functional Teams, Including Sales, Product Management, And Marketing.
Analytical And Strategic Thinking:
The Candidate Should Have Strong Analytical Skills And Be Able To Use Data To Drive Decision-Making. They Should Also Be Able To Think Strategically And Develop Long-Term Product Marketing Plans That Align With Overall Business Goals.
Salesforce Ecosystem Knowledge:
Salesforce Is A Large And Complex Ecosystem, And The Ideal Candidate Should Have A Good Understanding Of Its Products, Services, And Customers. This Includes Knowledge Of How Tableau Integrates With Other Salesforce Products And How It Fits Into The Overall Salesforce Platform.
Data Analysis
Market Research
Content Creation
Product Launch
Competitive analysis
brand strategy
Product positioning
Sales Enablement
Market segmentation
Campaign planning
Customer
Product Messaging
Communication
Conflict Resolution
Emotional Intelligence
Leadership
Time management
creativity
Critical thinking
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Tableau Product Marketing Manager in Austin, TX, USA is between $105,000 - $145,000 per year. However, this may vary depending on factors such as the specific company, level of experience, and education background of the individual.
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Salesforce.com, Inc. is an American cloud-based software company headquartered in San Francisco, California. It provides customer-relationship management service and also sells a complementary suite of enterprise applications focused on customer service, marketing automation, analytics, and application development.

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