Marketing Insights Specialist (Automation Platform)
The Marketing Automation Data and Insights Specialist as part of the Marketing and Solution Operations and Insights team, connects automation, execution, and insights to improve Marketing performance. Work with the Marketing Technology and Tools, Demand Center and the Insights, Data and Analytics team (ID&A) to define business requirements for the analytics and insights. Project Manage the creation of insights supported by automation platform such as Marketo, Outreach and Allocadia. Partner with the business, especially the demand center, field marketing and corporate marketing to facilitate and collect requirements for reporting and insights. Lead and support data and process integration; facilitate process documentation, creation of Jira and technical decompose for IT and BI foundation teams. Partner with performance management team to align measurement system with strategic KPIs
At least 5 of years of experience with Marketing automation tools
Experience in and/or a curiosity for Marketing and Sales data
Knowledge of SAP reporting landscape, and processes for requirements gathering/prioritization
Knowledge of events platforms (RainFocus, WEG, On24) is a plus
Experience translating data into actionable insights to improve performance of operations
Marketo
Adobe Analytics
Time Management Skills
Requirements Gathering
SAP Analytics Cloud
Data warehousing and reporting
SAP Marketing Cloud
Process Improvement
Verbal communication
Driven and self-motivated
written communication
Problem-Solving
Detail Oriented and Organized
Multi tasker
According to JobzMall, the average salary range for a Marketing Insights Specialist (Automation Platform) in 3999 West Chester Pike, Newtown Square, PA 19073, USA is between $67,000 and $90,000 per year. This range may vary depending on the employer, years of experience, and other factors.
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SAP SE is a European multinational software corporation that makes enterprise software to manage business operations and customer relations. The company is especially known for its ERP software. SAP is headquartered in Walldorf, Baden-Württemberg, Germany with regional offices in 180 countries.
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