Senior Product Marketing Manager, Generative AI

Are you a seasoned product marketing professional with a passion for cutting-edge technology? Do you thrive in a fast-paced and dynamic environment? ServiceNow is seeking a Senior Product Marketing Manager for our Generative AI product line. In this role, you will drive the go-to-market strategy and execution for our AI-driven solutions, enabling our customers to unleash the full potential of their digital transformation. We are looking for a highly strategic and collaborative leader with a proven track record of delivering impactful marketing campaigns and driving product growth. If you have a strong background in AI, product marketing, and a passion for innovation, we want to hear from you! Join our team and be a part of shaping the future of enterprise technology.

1. Develop and execute a comprehensive go-to-market strategy for the Generative AI product line, including positioning, messaging, and target audience identification.
2. Collaborate with cross-functional teams, including product management, sales, and customer success, to ensure alignment and seamless execution of product marketing initiatives.
3. Conduct market research and analysis to identify key trends and opportunities in the AI and enterprise technology space, and use insights to inform product positioning and messaging.
4. Create compelling and impactful marketing campaigns, including digital and traditional channels, to drive awareness, engagement, and adoption of our AI solutions.
5. Develop and maintain a deep understanding of customer needs and pain points, and use this knowledge to drive product positioning and messaging that resonates with target audiences.
6. Partner with product management to develop and launch new AI-driven products and features, and ensure successful adoption and integration into existing product offerings.
7. Monitor and analyze market and competitive landscape, and use insights to inform product and marketing strategies.
8. Collaborate with sales teams to create sales enablement materials and support product training initiatives.
9. Track and report on key product marketing metrics, such as lead generation, conversion rates, and product adoption, and use insights to continuously optimize marketing strategies.
10. Stay up-to-date on industry trends and advancements in AI and enterprise technology, and use this knowledge to inform product marketing strategies and positioning.
11. Serve as a thought leader and evangelist for our Generative AI product line, representing the brand at industry events and conferences.
12. Mentor and develop junior product marketing team members, fostering a culture of continuous learning and growth within the team.
13. Collaborate with external partners and vendors to support product marketing initiatives and campaigns.
14. Ensure all product marketing initiatives adhere to brand guidelines and messaging, and maintain consistency across all channels and touchpoints.

According to JobzMall, the average salary range for a Senior Product Marketing Manager, Generative AI in Santa Clara, CA, USA is between $130,000 and $160,000 per year. This range can vary depending on a variety of factors, such as the specific company, years of experience, and individual skills and qualifications. Other sources, such as Glassdoor, estimate the average salary for this role in Santa Clara to be around $145,000 per year.

ServiceNow is a Santa Clara, California-based software company that develops a cloud computing platform to help companies manage digital workflows for enterprise operations.