Snapchat

Product Manager, SEO (Search Engine Optimization)

Snapchat
Los Angeles, CA, USA
Full-TimeDepends on ExperienceSenior LevelMasters
Job Description

At Snapchat, we're constantly looking for innovative ways to connect our users with the content they love. As a Product Manager for SEO, you will play a critical role in driving organic traffic to our platform and ensuring our content is highly visible on search engines. We're seeking a highly motivated and strategic individual with a passion for SEO and a deep understanding of the digital landscape. If you're someone who thrives in a fast-paced and dynamic environment, and is constantly seeking ways to improve and innovate, then we want you on our team!

  1. Develop and implement strategic plans to increase organic traffic to Snapchat's platform through SEO tactics.
  2. Conduct thorough research and analysis to identify key trends and opportunities in the digital landscape.
  3. Collaborate with cross-functional teams including engineering, content, and marketing to develop and execute SEO strategies.
  4. Monitor and report on SEO performance, providing recommendations for improvements and optimizations.
  5. Stay up-to-date on industry trends and algorithm updates to ensure Snapchat's SEO strategies are in line with best practices.
  6. Conduct regular audits of website content and structure to ensure it is optimized for search engines.
  7. Utilize data and analytics to inform decision making and measure the success of SEO initiatives.
  8. Communicate and educate stakeholders on SEO best practices and the impact on Snapchat's overall business goals.
  9. Identify and prioritize new opportunities for SEO growth, such as expanding into new markets or leveraging emerging technologies.
  10. Continuously test and experiment with new SEO tactics to drive innovation and improve results.
  11. Collaborate with external partners and agencies to enhance Snapchat's SEO capabilities.
  12. Act as a subject matter expert on SEO and provide guidance and support to team members and colleagues.
Where is this job?
This job is located at Los Angeles, CA, USA
Job Qualifications

  • Strong Understanding Of Seo Principles And Best Practices: A Product Manager, Seo At Snapchat Should Have A Deep Understanding Of How Search Engines Work And The Latest Seo Techniques To Improve The Visibility And Ranking Of Snapchat's Products.

  • Experience With Product Management: A Successful Candidate Should Have Experience In Product Management, Including Defining Product Roadmap, Prioritizing Features, And Working With Cross-Functional Teams To Launch And Optimize Products.

  • Familiarity With Snapchat's Platform And Target Audience: Having A Strong Understanding Of Snapchat's Platform And Its Target Audience Is Essential For A Product Manager, Seo To Develop An Effective Seo Strategy That Resonates With Snapchat Users.

  • Analytical And Data-Driven Mindset: The Ability To Analyze Data And Draw Insights From It Is Crucial For A Product Manager, Seo At Snapchat. They Should Be Able To Use Data To Make Informed Decisions And Measure The Success Of Their Seo Efforts.

  • Excellent Communication And Collaboration Skills: As A Product Manager, Seo At Snapchat, The Candidate Will Work Closely With Various Teams, Including Engineering, Design, And Marketing. Therefore, Strong Communication And Collaboration Skills Are Essential For Success In This Role.

Required Skills

  • Data Analysis

  • Market Research

  • User Experience

  • Keyword Research

  • Content Strategy

  • Social media management

  • Analytics Tracking

  • Competitor Analysis

  • Content optimization

  • Seo Audit

  • Mobile Optimization

Soft Skills

  • Communication

  • Emotional Intelligence

  • Leadership

  • Time management

  • creativity

  • flexibility

  • Teamwork

  • collaboration

  • Adaptability

  • Problem-Solving

Compensation

According to JobzMall, the average salary range for a Product Manager, SEO (Search Engine Optimization) in Los Angeles, CA, USA is $90,000 - $125,000 per year. However, this can vary depending on factors such as experience, industry, and company size. Some Product Managers in SEO may earn up to $150,000 or more in a year.

Additional Information
Snapchat is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Required LanguagesEnglish
Job PostedApril 17th, 2025
Apply BeforeMay 22nd, 2025
This job posting is from a verified source. 
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About Snapchat

Snapchat is a multimedia messaging app developed by Snap Inc., originally Snapchat Inc. One of the principal features of Snapchat is that pictures and messages are usually only available for a short time before they become inaccessible to their recipients.

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