Hello! We are looking for a dynamic and experienced Product Marketing Manager to join our team at Sony. As a leading global electronics company, we are constantly innovating and creating cutting-edge products that enhance the lives of our customers. We are seeking a highly motivated individual with a passion for technology and a strong background in product marketing. If you are a strategic thinker with excellent communication skills and a proven track record in developing successful marketing campaigns, we would love to hear from you. Join us at Sony and be a part of shaping the future of technology.
- Develop and implement strategic product marketing plans to drive sales and increase brand awareness for Sony's products.
- Conduct thorough market research and analysis to identify customer needs and trends, and use this information to inform marketing strategies.
- Collaborate with cross-functional teams including product development, sales, and advertising to ensure alignment and effective execution of marketing plans.
- Create and manage marketing budgets to maximize return on investment and ensure efficient use of resources.
- Develop and maintain strong relationships with media partners, influencers, and industry professionals to enhance brand visibility and reach.
- Lead the development of compelling marketing messaging and creative assets that effectively communicate product features and benefits.
- Monitor and analyze sales and consumer data to track the success of marketing campaigns and make data-driven decisions for future initiatives.
- Stay up-to-date with industry trends and competitor activities to identify opportunities for differentiation and innovation.
- Train and educate sales teams on product features and benefits to ensure consistent and effective messaging across all channels.
- Represent Sony at industry events and conferences to showcase products and network with potential partners.
Bachelor's Degree In Marketing, Business Administration, Or A Related Field.
Minimum Of 3-5 Years Of Experience In Product Marketing, Preferably In The Consumer Electronics Industry.
Proven Track Record Of Successfully Launching And Managing Product Marketing Campaigns.
Strong Understanding Of Market Trends, Consumer Behavior, And Competitive Landscape.
Excellent Communication And Project Management Skills, With The Ability To Collaborate With Cross-Functional Teams And Manage Multiple Projects Simultaneously.
Product Development
Marketing Strategy
Market Research
Digital Marketing
Brand management
Pricing strategy
Competitive analysis
Market analysis
Product positioning
Market segmentation
Product Launches
Advertising Campaigns
Communication
Conflict Resolution
Leadership
Time management
Interpersonal Skills
creativity
Organization
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Product Marketing Manager in San Diego, CA, USA is between $90,000 and $120,000 per year. However, this can vary depending on the company, experience level, and other factors. Some Product Marketing Managers in San Diego may make as much as $150,000 or more per year.
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Sony Corp. engages in the development, design, manufacture, and sale of electronic equipment, instruments, devices, game consoles, and software for consumers, professionals, and industrial markets. Its operations are carried out through the following segments: Mobile Communications; Game and Network Services; Imaging Products and Solutions; Home Entertainment and Sound; Devices; Pictures; Music, and Financial Services.

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