Senior Marketing Specialist, Digital

Welcome to Sony, a globally recognized leader in technology and entertainment. We are seeking a highly skilled and experienced Senior Marketing Specialist, Digital to join our dynamic team. As the Senior Marketing Specialist, Digital, you will play a crucial role in developing and executing digital marketing strategies to promote our brand and products. This is an exciting opportunity to utilize your expertise in digital marketing and make a significant impact on our business. If you are a creative and results-driven individual with a passion for technology and marketing, we encourage you to apply.

1. Develop and execute effective digital marketing strategies to promote Sony's brand and products globally.
2. Stay updated on the latest digital marketing trends and technologies, and implement them in our marketing efforts.
3. Collaborate with cross-functional teams, including product development, sales, and creative, to ensure alignment and consistency in messaging and branding.
4. Create and maintain a strong online presence for Sony through social media, email marketing, and other digital channels.
5. Monitor and analyze digital marketing campaigns and provide insights and recommendations for improvement.
6. Identify and target key audiences to maximize the impact of digital marketing efforts.
7. Manage and optimize digital marketing budgets to achieve maximum ROI.
8. Coordinate with external agencies and vendors to execute digital marketing initiatives.
9. Develop and maintain relationships with industry influencers and media outlets to increase brand awareness.
10. Stay up-to-date with industry best practices and regulations to ensure compliance in all digital marketing activities.
11. Train and mentor junior members of the marketing team on digital marketing strategies and tactics.
12. Drive continuous improvement in digital marketing processes and procedures.
13. Collaborate with global teams to ensure consistency and effectiveness of digital marketing campaigns across different regions.
14. Monitor competitor activity and provide recommendations to stay ahead in the digital marketing landscape.
15. Represent Sony at industry events and conferences to network and promote our brand and products.

According to JobzMall, the average salary range for a Senior Marketing Specialist, Digital in San Diego, CA, USA is $65,000-$85,000 per year. However, this can vary depending on factors such as the company, experience level, and specific job responsibilities.

Sony Corp. engages in the development, design, manufacture, and sale of electronic equipment, instruments, devices, game consoles, and software for consumers, professionals, and industrial markets. Its operations are carried out through the following segments: Mobile Communications; Game and Network Services; Imaging Products and Solutions; Home Entertainment and Sound; Devices; Pictures; Music, and Financial Services.