Director, Regional and Field Marketing
We are seeking a dynamic and experienced Director of Regional and Field Marketing to join our team at Sprouts Farmers Market. In this role, you will be responsible for overseeing all marketing efforts within assigned regions, as well as leading and developing a team of field marketers. Our ideal candidate is a strategic thinker with a passion for creating impactful marketing campaigns and driving business growth. If you have a strong background in regional and field marketing, along with exceptional leadership skills, we encourage you to apply for this exciting opportunity.
- Develop and implement regional and field marketing strategies in alignment with overall company objectives.
- Create and manage annual marketing budgets for assigned regions.
- Oversee the planning and execution of marketing campaigns, including advertising, promotions, and events.
- Monitor and analyze market trends and competition within assigned regions to identify opportunities for growth.
- Collaborate with cross-functional teams to ensure alignment and integration of marketing efforts with sales, merchandising, and operations.
- Lead and mentor a team of field marketers, providing guidance, training, and development opportunities.
- Establish and maintain relationships with key stakeholders, including vendors, community partners, and internal teams.
- Conduct regular performance reviews and provide ongoing feedback to team members.
- Ensure consistent brand messaging and visual identity across all marketing materials and channels.
- Track and report on key performance indicators, such as sales, customer engagement, and ROI, to measure the success of marketing initiatives.
- Stay updated on industry trends and best practices and make recommendations for continuous improvement.
- Travel to assigned regions as needed to provide support and oversee marketing activities.
- Communicate regularly with senior management to provide updates on regional and field marketing initiatives and results.
- Uphold company values and promote a positive and collaborative work culture within the marketing team.
Bachelor's Degree In Marketing Or Related Field: A Strong Educational Background In Marketing Is Essential For A Director, Regional And Field Marketing Role At Sprouts Farmers Market. This Qualification Ensures That The Candidate Has A Solid Understanding Of Marketing Principles And Strategies.
Minimum Of 7 Years Of Experience In Marketing: To Be Considered For This Role, Candidates Should Have At Least 7 Years Of Experience In Marketing, Preferably In A Leadership Or Managerial Position. This Experience Should Include Developing And Executing Successful Marketing Campaigns In A Retail Or Consumer Goods Environment.
Strong Leadership Skills: As A Director, Regional And Field Marketing, The Candidate Will Be Responsible For Leading A Team Of Marketing Professionals. Therefore, Strong Leadership Skills, Including The Ability To Motivate And Inspire Others, Are Crucial For Success In This Role.
Experience In Regional And Field Marketing: Sprouts Farmers Market Is A Regional Grocery Chain, So It Is Important For The Director Of Regional And Field Marketing To Have Experience In This Specific Area. This Includes Developing And Implementing Marketing Strategies At A Regional Level, As Well As Managing Field Marketing Initiatives.
Excellent Communication And Collaboration Skills: The Director Of Regional And Field Marketing Will Work Closely With Cross-Functional Teams, Including Merchandising, Operations, And Finance. Strong Communication And Collaboration Skills Are Essential To Effectively Communicate Marketing Strategies And Work Together To Achieve Business Objectives.
Strategic Planning
Budget management
Digital Marketing
Relationship Building
Sales forecasting
Brand management
Team Leadership
Market analysis
Campaign development
Event Coordination
Cross-Functional Collaboration
Public
Communication
Conflict Resolution
Emotional Intelligence
Leadership
Time management
creativity
Organization
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Director, Regional and Field Marketing in Phoenix, AZ, USA is $120,000 - $160,000 per year. However, this can vary depending on the specific company, industry, and level of experience of the individual. Additionally, factors such as bonuses, benefits, and location can also impact the salary range.
Apply with Video Cover Letter Add a warm greeting to your application and stand out!
Sprouts Farmers Market, Inc., is a supermarket chain headquartered in Phoenix, Arizona, USA. The grocer offers a wide selection of natural and organic foods, including fresh produce, bulk foods, vitamins and supplements, packaged groceries, meat and seafood, deli, baked goods, dairy products, frozen foods, natural body care and household items. Sprouts employs more than 32,000 team members and operates more than 340 stores in 23 states.
Get interviewed today!
JobzMall is the world‘ s largest video talent marketplace.It‘s ultrafast, fun, and human.
Get Started