Senior Marketing Manager, Brand Marketing

Welcome to Starbucks, where our passion for coffee and customer experience drives everything we do. We are seeking a highly skilled and experienced Senior Marketing Manager for our Brand Marketing team to lead the development and execution of our global brand strategy. This is a unique opportunity to join one of the world's most iconic brands and make a significant impact on our growth and success. As the ideal candidate, you will have a proven track record in brand marketing, a deep understanding of consumer behavior, and a strong creative vision. If you are a dynamic leader with a sharp business acumen, we invite you to apply and be a part of our mission to inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time.

1. Develop and implement global brand strategy in alignment with overall company objectives.
2. Lead and manage a team of marketing professionals to execute brand initiatives and campaigns.
3. Conduct market research and analysis to identify consumer trends and behaviors, and use insights to inform brand strategy and messaging.
4. Collaborate with cross-functional teams to ensure brand consistency across all touchpoints and channels.
5. Develop and manage brand budget, including allocation of resources for various marketing activities and campaigns.
6. Drive innovation and creativity in brand marketing initiatives to set Starbucks apart in the competitive marketplace.
7. Monitor and analyze brand performance and provide recommendations for improvement or optimization.
8. Ensure all marketing materials and messaging adhere to brand guidelines and standards.
9. Keep up-to-date with industry trends and developments, and use this knowledge to inform brand strategy and tactics.
10. Represent the brand at external events and conferences, and build relationships with key industry partners.
11. Mentor and develop team members, providing guidance, feedback, and opportunities for growth.
12. Collaborate with senior leadership to communicate brand strategy, objectives, and results.
13. Maintain a strong understanding of Starbucks' mission, values, and culture, and integrate them into all brand initiatives.
14. Continuously monitor and evaluate the competitive landscape and make recommendations for differentiation and improvement.
15. Champion a customer-centric approach in all brand initiatives, ensuring that the customer experience is at the forefront of all decisions.

According to JobzMall, the average salary range for a Senior Marketing Manager, Brand Marketing in Seattle, WA, USA is $96,000 - $130,000 per year. This range can vary based on factors such as experience, education, and the specific company and industry the individual is working in. Additionally, bonuses and other forms of compensation may also impact the overall salary for this role.

Starbucks Corporation is an American coffee company and coffeehouse chain. Starbucks Corp. engages in the manufacture and sale of coffee and tea. It operates through the following segments: Americas; Europe, Middle East, and Africa; China/Asia Pacific; and Channel Development. Its brand portfolio includes Starbucks Coffee, Seattle's Best Coffee, Tazo Tea, Evolution Fresh, La Boulange, and Torrefazione Italia Coffee.