Social Media Coordinator

Are you a social media guru with a passion for making a difference? Do you love connecting with people and sharing engaging content? If so, the State of Minnesota is looking for a talented Social Media Coordinator to join our team! As the Social Media Coordinator, you will be responsible for creating and executing social media strategies to promote our state initiatives, programs, and services. We are seeking a creative and organized individual with a strong understanding of social media platforms and trends. If you have a knack for crafting compelling content and a desire to be a part of a dynamic and impactful team, we want to hear from you!

1. Develop and implement social media strategies to promote the state's initiatives, programs, and services.
2. Create engaging and relevant content for various social media platforms, including but not limited to Facebook, Twitter, and Instagram.
3. Collaborate with different departments and agencies to gather information and materials for social media posts.
4. Monitor social media trends and analyze data to improve the effectiveness of social media campaigns.
5. Respond to comments and messages on social media in a timely and professional manner.
6. Proactively engage with followers and build relationships with the online community.
7. Stay up-to-date with social media best practices, algorithm changes, and new platforms to continuously improve performance.
8. Work with graphic designers and photographers to create visually appealing and shareable content.
9. Develop and maintain a content calendar to ensure a consistent and strategic social media presence.
10. Track and report on social media metrics and use data to inform future campaigns.
11. Collaborate with other team members to ensure social media efforts align with overall marketing and communication strategies.
12. Stay informed about state policies and programs to accurately represent them on social media.
13. Monitor and report any potential reputational risks or issues on social media.
14. Maintain brand voice and guidelines across all social media accounts.
15. Provide training and support to other team members on social media best practices.

According to JobzMall, the average salary range for a Social Media Coordinator in St Paul, MN, USA is between $45,000 to $60,000 per year. However, this can vary depending on the industry, company size, and level of experience. Some Social Media Coordinators in St Paul may earn salaries above or below this range.

Minnesota is a midwestern U.S. state bordering Canada and Lake Superior, the largest of the Great Lakes. The state contains more than 10,000 other lakes, including Lake Itasca, the Mississippi River’s primary source. The “Twin Cities” of Minneapolis and state capital Saint Paul are dense with cultural landmarks like the Science Museum of Minnesota and the Walker Art Center, a modern art museum.