Strategic Marketing Manager

Welcome to the exciting world of marketing at the State of Utah! We are seeking a highly skilled and dynamic individual to join our team as a Strategic Marketing Manager. In this role, you will have the opportunity to develop and implement strategic marketing plans that will promote and enhance the state's image, programs, and initiatives. We are looking for a candidate who is not only passionate about marketing, but also has a strong understanding of public relations and government operations. If you are a creative thinker, strategic planner, and team player with a proven track record of success, we encourage you to apply!

1. Develop and implement strategic marketing plans to promote and enhance the state's image, programs, and initiatives.
2. Conduct thorough research and analysis to identify target audiences and effectively reach them through various marketing channels.
3. Collaborate with internal stakeholders to ensure alignment of marketing strategies with overall state objectives.
4. Utilize data and analytics to measure the success of marketing campaigns and make necessary adjustments for optimal results.
5. Develop and maintain relationships with media outlets, government agencies, and other key partners to increase the state's visibility and promote initiatives.
6. Stay up-to-date on industry trends and best practices to continuously improve marketing efforts.
7. Manage and oversee the creation of marketing materials, including print, digital, and multimedia content.
8. Coordinate and manage events and promotional initiatives to engage with the community and promote the state's programs and initiatives.
9. Work closely with public relations team to ensure consistent messaging and branding across all marketing channels.
10. Provide strategic guidance and support to other team members and departments in their marketing efforts.
11. Monitor and manage marketing budget to ensure efficient and effective use of resources.
12. Foster a positive and collaborative work environment, promoting teamwork and innovation in achieving marketing objectives.
13. Represent the state in a professional and positive manner at all times.
14. Continuously evaluate and improve marketing strategies to increase effectiveness and reach new audiences.
15. Uphold the state's values and mission in all marketing efforts.

According to JobzMall, the average salary range for a Strategic Marketing Manager in Salt Lake City, UT, USA is $82,000-$113,000 per year. However, this can vary depending on factors such as the specific company, industry, and level of experience.

Utah is a western U.S. state defined by its vast expanses of desert and the Wasatch Range mountains. Salt Lake City, the capital, is centered around Temple Square, headquarters of the Mormon Church and site of its majestic temple and tabernacle, with its massive dome and renowned choir. The Great Salt Lake’s buoyant waters attract swimmers and sunbathers, especially at Antelope Island State Park.