Content Strategist

As a Content Strategist at Sunglass Hut, you will play a crucial role in shaping our brand's online presence and engaging with our customers through compelling and impactful content. We are looking for a creative and strategic thinker who can develop and implement a content strategy that aligns with our brand's vision and business goals. If you are passionate about storytelling and have a keen eye for detail, we want to hear from you! Join our dynamic team and help us elevate the Sunglass Hut brand to new heights.

1. Develop and implement a comprehensive content strategy that aligns with the brand's vision and business objectives.
2. Create engaging and relevant content for various online platforms including social media, website, and email marketing campaigns.
3. Collaborate with cross-functional teams to ensure consistency and cohesiveness in brand messaging and tone across all channels.
4. Conduct market research and analyze data to identify customer needs and preferences, and use this information to inform content strategy.
5. Stay up-to-date with industry trends and best practices in content marketing, and continuously look for opportunities to innovate and improve.
6. Write and edit compelling and impactful content that effectively communicates the brand's message and resonates with the target audience.
7. Manage and maintain the content calendar, ensuring timely and consistent delivery of content.
8. Utilize SEO and digital marketing techniques to optimize content for search engines and increase online visibility.
9. Monitor and analyze the performance of content initiatives, and use insights to make data-driven decisions on future content strategy.
10. Act as a brand ambassador and maintain a strong understanding of the brand's voice and values in all content produced.
11. Collaborate with external partners, agencies, and influencers to develop and distribute content that aligns with the brand's objectives.
12. Stay informed on industry and competitor trends to identify new opportunities for content creation and distribution.
13. Ensure all content aligns with legal and ethical guidelines and standards.

According to JobzMall, the average salary range for a Content Strategist in Irvine, CA, USA is between $60,000 and $90,000 per year. This can vary depending on factors such as the company, the candidate's experience and skills, and the specific responsibilities of the role.

Sunglass Hut is an international retailer of sunglasses and sunglass accessories founded in Miami, Florida, United States, in 1971. Sunglass Hut is part of the Italian-based Luxottica Group, the world’s largest eyewear company.