Director, Advertising

Welcome to Temple University, a prestigious institution in the heart of Philadelphia. We are currently seeking a highly motivated and experienced Director of Advertising to join our dynamic team. As the Director of Advertising, you will be responsible for developing and executing advertising strategies to promote the university and its programs to a diverse audience. This is a unique opportunity to make a significant impact on the university's brand and drive enrollment. If you have a passion for marketing and a proven track record of success in advertising, we encourage you to apply.

1. Develop and implement comprehensive advertising strategies to promote Temple University and its programs to a diverse audience.
2. Conduct market research and analysis to identify target audiences and create targeted messaging for various advertising campaigns.
3. Collaborate with the marketing team to ensure consistency in branding and messaging across all advertising platforms.
4. Manage the advertising budget and allocate resources effectively to maximize ROI.
5. Oversee the creation and production of all advertising materials, including print, digital, and video.
6. Utilize various advertising channels such as social media, print media, and online platforms to reach and engage with potential students.
7. Monitor and analyze the effectiveness of advertising campaigns and make adjustments as needed to optimize performance.
8. Stay current on industry trends and best practices in advertising to continuously improve strategies and tactics.
9. Work closely with enrollment management teams to understand enrollment goals and align advertising efforts accordingly.
10. Lead and manage a team of advertising professionals, providing guidance and support to ensure the successful execution of campaigns.

According to JobzMall, the average salary range for a Director, Advertising in Philadelphia, PA, USA is $78,000 to $160,000 per year. This range can vary depending on factors such as the size and industry of the company, the individual's level of experience and education, and the specific responsibilities and duties of the role. Some Directors of Advertising in Philadelphia may also receive additional compensation in the form of bonuses or commission based on the performance of their advertising campaigns.

Temple University (sometimes referred to as Temple or TU) is a public research university in Philadelphia, Pennsylvania. It was founded in 1884 by the Baptist minister Russell Conwell. On May 12, 1888, it was renamed the Temple College of Philadelphia. By 1907, the institution revised its institutional status and was incorporated as a university. Temple is among the world's largest providers of professional education (law, medicine, podiatry, pharmacy, dentistry, engineering and architecture), preparing the largest body of professional practitioners in Pennsylvania.