Digital Marketing Coordinator

Welcome to The Irvine Company, a leading real estate development and property management company in Southern California. We are seeking a highly motivated and dynamic individual to join our team as a Digital Marketing Coordinator. As our Digital Marketing Coordinator, you will play a crucial role in developing and executing our digital marketing strategies to drive brand awareness and engagement. We are looking for someone who is passionate about digital marketing, has a keen eye for detail, and is constantly seeking new and innovative ways to reach our target audience. If you have a strong understanding of the digital landscape and are ready to take your career to the next level, we want to hear from you. Join us in shaping the future of real estate through cutting-edge digital marketing initiatives.

1. Develop and implement digital marketing strategies to increase brand awareness and engagement for The Irvine Company.
2. Stay updated on the latest digital marketing trends and techniques to ensure our strategies are effective and innovative.
3. Collaborate with cross-functional teams to create and execute integrated marketing campaigns that align with company goals.
4. Monitor and analyze digital marketing performance, providing insights and recommendations for optimization.
5. Manage and maintain social media accounts, website content, and email marketing campaigns.
6. Create and curate engaging and visually appealing content for various digital platforms.
7. Utilize SEO and SEM strategies to increase website traffic and improve search engine rankings.
8. Monitor and respond to online reviews and comments to maintain a positive brand image.
9. Conduct market research and gather data to identify target audience and consumer behavior.
10. Work closely with graphic designers, copywriters, and other team members to ensure cohesive messaging and branding across all digital channels.
11. Stay informed on industry regulations and guidelines to ensure compliance in all digital marketing efforts.
12. Continuously track and report on digital marketing metrics, providing regular updates to senior management.
13. Collaborate with external agencies and vendors to execute digital marketing initiatives and campaigns.
14. Plan and execute digital advertising campaigns across various channels, including Google Ads, social media, and email.
15. Foster relationships with influencers and partners to extend the reach of our digital marketing efforts.

According to JobzMall, the average salary range for a Digital Marketing Coordinator in Newport Beach, CA, USA is approximately $50,000 to $65,000 per year. However, this may vary depending on the specific company, industry, and level of experience of the individual. Some larger companies or agencies may offer higher salaries, while smaller companies or startups may offer lower salaries. Additionally, individuals with more experience and specialized skills may also command higher salaries.

With diversified operations throughout coastal California, Irvine Company brings to life neighborhoods and sustainable communities and is known best for its creation of the all-new City of Irvine and Newport Coast – one of America’s most desirable regions.