Marketing & Communications Specialist

Welcome to The Ohio State University, where we are dedicated to providing exceptional education and fostering a diverse and inclusive community. We are currently seeking a highly motivated and dynamic individual to join our team as a Marketing & Communications Specialist. This role plays a crucial part in promoting the university's brand and enhancing our reputation through strategic marketing and communications efforts. The ideal candidate has a passion for storytelling, a strong understanding of digital marketing and social media trends, and excellent communication skills. If you are looking for a challenging and rewarding opportunity to make a difference in higher education, we encourage you to apply.

1. Develop and implement strategic marketing and communication plans to effectively promote The Ohio State University's brand and enhance its reputation.
2. Create and curate engaging content for various marketing and communication channels, including social media, email campaigns, website, and print materials.
3. Collaborate with cross-functional teams to ensure consistent messaging and branding across all channels.
4. Conduct market research and stay updated on industry trends to inform marketing and communication strategies.
5. Manage and maintain the university's social media presence, including creating and scheduling posts, monitoring engagement, and responding to comments and messages.
6. Write compelling and informative press releases, articles, and other written materials to showcase the university's achievements and initiatives.
7. Coordinate and execute promotional events and campaigns to increase brand awareness and engagement.
8. Monitor and analyze the effectiveness of marketing and communication efforts, and make recommendations for improvements.
9. Work closely with university leadership, faculty, and staff to identify and communicate key messages and initiatives.
10. Serve as a brand ambassador for The Ohio State University, upholding its values and promoting its mission and vision.
11. Stay informed on industry best practices and emerging technologies to continuously enhance the university's marketing and communication strategies.
12. Provide support and guidance to other team members and collaborate on projects as needed.
13. Maintain a strong understanding of the university's academic programs, resources, and achievements to accurately represent the institution in all communications.
14. Uphold and promote the university's commitment to diversity and inclusion in all marketing and communication efforts.
15. Adhere to all branding and style guidelines to ensure consistency and professionalism in all materials.

According to JobzMall, the average salary range for a Marketing & Communications Specialist in Columbus, OH, USA is $45,000 - $75,000 per year. However, this can vary depending on factors such as experience, industry, and company size. Some companies may offer higher salaries for candidates with more experience or those working in specialized industries such as healthcare or technology. Additionally, larger companies may offer higher salaries compared to smaller companies.

The Ohio State University is a public research university in Columbus, Ohio. Founded in 1870 as a land-grant university and the ninth university in Ohio with the Morrill Act of 1862, the university was originally known as the Ohio Agricultural and Mechanical College. Ohio State is home to the Wexner Medical Center and world-class graduate and undergraduate programs.