Marketing Planning Manager

Are you passionate about creating magical experiences for millions of people around the world? Do you have a knack for developing strategic plans that drive business growth? If so, The Walt Disney Company is looking for a Marketing Planning Manager to join our dynamic team! As a member of our marketing division, you will have the opportunity to collaborate with a talented group of individuals and help shape the future of our iconic brand. We are seeking a highly motivated individual with a strong background in marketing planning and a proven track record of success. If you are a creative thinker, have excellent leadership skills, and thrive in a fast-paced environment, we want to hear from you! Join us on our mission to bring joy and magic to our global audience.

1. Develop and implement strategic marketing plans that align with the overall business objectives of The Walt Disney Company.
2. Collaborate with cross-functional teams to create and execute innovative marketing campaigns that drive business growth and engage our global audience.
3. Lead and manage a team of marketing professionals to ensure all marketing initiatives are executed efficiently and effectively.
4. Conduct market research and analyze consumer trends to inform marketing strategies and identify new opportunities for growth.
5. Monitor and report on the performance of marketing campaigns, providing insights and recommendations for optimization.
6. Develop and manage budgets for marketing initiatives, ensuring efficient use of resources and maximum return on investment.
7. Work closely with external partners and vendors to develop co-branded marketing opportunities and collaborations.
8. Stay up-to-date on industry trends and best practices, incorporating new ideas and techniques into marketing plans.
9. Foster a culture of creativity and innovation within the marketing team, encouraging new ideas and approaches.
10. Act as a brand ambassador for The Walt Disney Company, ensuring all marketing activities align with our brand values and standards.

According to JobzMall, the average salary range for a Marketing Planning Manager in Burbank, CA, USA is $85,000-$115,000 per year. This can vary depending on the specific company, industry, and level of experience of the individual. Factors such as education, certifications, and additional skills may also impact the salary range.

The Walt Disney Co. is a diversified international family entertainment and media enterprise. It operates through four business segments: Media Networks, Parks & Resorts, Studio Entertainment and Consumer Products & Interactive Media. The Media Networks segment includes cable and broadcast television networks, television production and distribution operations, domestic television stations, radio networks and stations.