Senior Digital Marketing Strategist, Consumer Electronics Division

Welcome to Toshiba's Consumer Electronics Division! We are seeking a highly experienced and innovative Senior Digital Marketing Strategist to join our team. As the Senior Digital Marketing Strategist, you will be responsible for developing and executing strategic digital marketing plans to drive growth and increase brand awareness for our consumer electronics products. We are looking for an individual with a passion for technology and a deep understanding of the digital landscape to help us stay ahead of the competition. If you are a driven and creative marketer with a proven track record of success in the consumer electronics industry, we want to hear from you!

1. Develop and implement innovative digital marketing strategies to increase brand awareness and drive growth for Toshiba's consumer electronics products.
2. Stay up-to-date with industry trends and best practices to ensure Toshiba's digital marketing efforts are cutting-edge and effective.
3. Conduct thorough market research to identify target audiences, consumer behavior, and competitors' strategies.
4. Collaborate with cross-functional teams, including product development, sales, and creative, to align digital marketing plans with overall business goals.
5. Create and manage digital marketing budgets, ensuring efficient and effective use of resources.
6. Utilize various digital channels such as social media, email, search engine marketing, and display advertising to reach and engage target audiences.
7. Develop and execute content marketing strategies, including creating and optimizing website content, blog posts, and other digital assets.
8. Monitor and analyze digital marketing performance metrics, providing regular reports and insights to key stakeholders.
9. Continuously optimize digital marketing campaigns to improve performance and ROI.
10. Stay updated on digital marketing regulations and ensure compliance in all digital marketing efforts.
11. Train and mentor junior members of the digital marketing team, providing guidance and support to help them grow in their roles.
12. Cultivate and maintain strong relationships with external partners and vendors to enhance digital marketing efforts.
13. Represent Toshiba's Consumer Electronics Division in industry events and conferences, staying connected with the latest trends and networking with potential partners.
14. Proactively identify new opportunities for digital marketing growth and make recommendations for future strategies.

According to JobzMall, the average salary range for a Senior Digital Marketing Strategist, Consumer Electronics Division in San Diego, CA, USA is $85,000-$120,000 per year. This salary range can vary depending on factors such as level of experience, specific job responsibilities, and the company's budget and industry.

Toshiba Corporation is a Japanese multinational conglomerate headquartered in Tokyo, Japan. Its diversified products and services include information technology and communications equipment and systems, electronic components and materials, power systems, industrial and social infrastructure systems, consumer electronics, home appliances, medical equipment, office equipment, as well as lighting and logistics.