Toyota

Digital Marketing Analyst

Toyota
6565 Headquarters Dr, Plano, TX 75024, USA
Full-TimeDepends on ExperienceMid-LevelBachelors
Job Description

Lead the development, strategy, and execution of digital activities for Toyota’s website including but not limited to launching new site enhancements, supporting owner campaigns, testing and optimization activities. Analyze market and competitive landscapes to understand opportunities, and coordinate with various internal and external partners in order to capture our business needs and strategic direction. Oversee advertising agencies and development partners to create digital experiences that are engaging, seamless, and intuitive. Collaborate and communicate with internal stakeholders on future site enhancements and support Owner related campaigns. Manage and execute search engine optimization and meta-tagging strategy for the Owners site. Lead website tactical optimization efforts, A/B testing and the development of personalization strategy. Manage and report on KPI metrics including traffic, leads, conversion, and bounce rates.

Where is this job?
This job is located at 6565 Headquarters Dr, Plano, TX 75024, USA
Job Qualifications

  • Comprehensive expertise and understanding of digital communication platforms, content management, and CRM solutions

  • Working knowledge of various digital communication platforms, including mobile devices, digital media, and online social networks

  • Proven ability to manage complex, integrated, multi-disciplinary systems

Required Skills

  • Time Management Skills

  • Strategy Development and negotiation skills

  • Excellent project management

  • Critical thinking and quantitative skills

  • Digital marketing campaigns

Soft Skills

  • Driven and self-motivated

  • Prioritizing skills

  • Adaptability

  • Problem Solving Skills

  • Detail Oriented and Organized

  • Verbal and Written Communication

  • Multi tasker

Compensation

According to JobzMall, the average salary range for a Digital Marketing Analyst in 6565 Headquarters Dr, Plano, TX 75024, USA is $50,000 to $65,000 per year. Salaries can vary depending on experience, education, and other factors.

Additional Information
Toyota is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Required LanguagesEnglish
Job PostedAugust 25th, 2022
Apply BeforeMay 22nd, 2025
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About Toyota

Toyota Industries Corp. engages in the manufacture and sale of automobiles and industrial machines. It operates through the following segments: Automobile, Material Handling Equipment, Logistics, and Textile Machinery.

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