Principal Analyst - CRM and Customer Analytics
Looking for an exciting opportunity to utilize your expertise in CRM and customer analytics? Look no further! TripAdvisor is seeking a highly skilled and experienced Principal Analyst to join our dynamic team. As a leader in the travel industry, we are committed to providing our customers with the best possible experience, and you will play a crucial role in achieving this goal. If you have a passion for data-driven insights and a strong understanding of customer behavior, we want to hear from you! Join us in creating unforgettable travel experiences for millions of users around the world.
- Conduct in-depth analysis of customer data and behavior to identify trends and patterns that can inform business decisions.
- Develop and maintain customer segmentation models to target specific audiences and personalize marketing efforts.
- Monitor and report on key performance indicators related to customer engagement, retention, and satisfaction.
- Collaborate with cross-functional teams to develop and implement strategies that improve customer experience and drive business growth.
- Utilize CRM tools and platforms to track and analyze customer interactions and optimize their journey.
- Stay up-to-date on industry trends and best practices in CRM and customer analytics, and make recommendations for improvement.
- Lead and mentor junior analysts in the team, providing guidance and support in data analysis and reporting.
- Use data to identify opportunities for upselling and cross-selling to increase customer lifetime value.
- Work closely with the product team to provide insights and recommendations for product development and enhancement.
- Collaborate with the marketing team to develop targeted campaigns and promotions based on customer insights.
- Monitor and ensure data integrity and accuracy in all CRM systems and databases.
- Communicate findings and insights to stakeholders in a clear and concise manner.
- Proactively identify areas for improvement and make recommendations for process optimization.
- Uphold company policies and procedures, and maintain confidentiality of customer information.
- Continuously strive to improve customer experience and drive business growth through data-driven insights.
Extensive Experience In Crm And Customer Analytics: The Ideal Candidate For This Position Should Have A Strong Background In Crm And Customer Analytics, With At Least 5 Years Of Experience In A Similar Role. They Should Be Well-Versed In Using Analytical Tools And Techniques To Analyze Customer Data And Create Actionable Insights.
Strong Analytical And Problem-Solving Skills: A Principal Analyst In This Role Will Be Responsible For Identifying Key Trends And Patterns In Customer Data, And Using This Information To Drive Business Decisions. Therefore, They Should Possess Excellent Analytical Skills And Be Able To Think Critically To Solve Complex Problems.
Knowledge Of Crm And Marketing Automation Systems: The Candidate Should Have A Deep Understanding Of Crm And Marketing Automation Systems Such As Salesforce, Hubspot, And Marketo. They Should Be Able To Use These Tools To Track And Analyze Customer Behavior And Develop Targeted Marketing Campaigns.
Excellent Communication And Presentation Skills: As A Principal Analyst, The Candidate Will Be Required To Communicate Complex Data And Insights To Various Stakeholders Within The Organization. Therefore, They Should Possess Strong Verbal And Written Communication Skills, As Well As The Ability To Present Information In A Clear And Concise Manner.
Team Leadership And Project Management Experience: The Principal Analyst Will Be Responsible For Leading A Team Of Analysts And Working On Multiple Projects Simultaneously. The Ideal Candidate Should Have Previous Experience In Team Leadership And Project Management, With The Ability To Prioritize Tasks And Delegate Responsibilities Effectively.
Strategic Planning
Business Intelligence
Data Analysis
Market Research
Campaign Management
Database Management
Data Visualization
Statistical modeling
Customer segmentation
Customer Insights
Predictive
Crm Implementation
Communication
Conflict Resolution
Emotional Intelligence
Leadership
Time management
creativity
Teamwork
collaboration
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Principal Analyst - CRM and Customer Analytics in London, UK is £55,000 to £85,000 per year. However, this can vary depending on factors such as the specific industry, company size, and individual experience and skills. Some companies may also offer additional benefits and bonuses.
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TripAdvisor, Inc. is an American travel and restaurant website company that shows hotel and restaurant reviews, accommodation bookings and other travel-related content.
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