SEM/PPC Manager

Are you a highly motivated and results-driven individual with a passion for digital marketing? Do you have experience in managing successful Search Engine Marketing (SEM) and Pay-Per-Click (PPC) campaigns? If so, we have an exciting opportunity for you to join our team as a SEM/PPC Manager at TripAdvisor.As the leading travel platform in the world, TripAdvisor is looking for a talented individual to oversee our SEM and PPC strategies and drive growth for our business. We are seeking a detail-oriented and analytical professional who can thrive in a fast-paced and dynamic environment. If you have a strong track record of delivering measurable results through SEM and PPC, and possess excellent communication and project management skills, we would love to hear from you. Join us and be a part of our mission to help travelers plan and book their perfect trips.

1. Develop and implement effective SEM and PPC strategies for TripAdvisor, in line with company goals and objectives.
2. Manage and optimize all aspects of SEM and PPC campaigns, including keyword research, bidding, ad copy creation, and landing page optimization.
3. Conduct regular analysis and reporting to track the performance of SEM and PPC campaigns, and make data-driven recommendations for improvement.
4. Stay up-to-date with industry trends, best practices, and algorithm updates to ensure the success of TripAdvisor's SEM and PPC efforts.
5. Collaborate with cross-functional teams, including content, design, and product, to ensure alignment and maximize the impact of SEM and PPC campaigns.
6. Monitor and manage budgets and expenditures for SEM and PPC campaigns, ensuring efficient and effective use of resources.
7. Conduct A/B testing and other experiments to continuously improve and optimize SEM and PPC campaigns.
8. Stay informed about competitor activities and adjust strategies accordingly to maintain a competitive edge.
9. Mentor and train junior team members in SEM and PPC best practices and techniques.
10. Communicate regularly with stakeholders and provide updates on the performance of SEM and PPC campaigns.
11. Proactively identify opportunities for growth and expansion of SEM and PPC efforts, and present proposals to senior management.
12. Maintain a high level of organization and attention to detail in all aspects of SEM and PPC management.
13. Adhere to all relevant industry regulations and guidelines for SEM and PPC advertising.
14. Contribute to the overall digital marketing strategy and collaborate with other team members to ensure a cohesive and integrated approach.
15. Continuously seek out and implement innovative ideas and techniques to enhance TripAdvisor's SEM and PPC efforts.

According to JobzMall, the average salary range for a SEM/PPC Manager in London, UK is between £30,000 and £50,000 per year. However, this can vary depending on factors such as years of experience, industry, and company size. Senior SEM/PPC Managers with more experience and working in larger companies can earn upwards of £70,000 per year.

TripAdvisor, Inc. is an American travel and restaurant website company that shows hotel and restaurant reviews, accommodation bookings and other travel-related content.