Senior Digital Content Strategist

Are you a dynamic and innovative digital content strategist looking for your next career opportunity? Look no further! Truist Financial is seeking a Senior Digital Content Strategist to join our growing team. As a trusted leader in the financial industry, we are committed to delivering exceptional digital experiences for our clients. We are looking for a driven and creative individual who is passionate about developing strategic content that engages and connects with our target audience. If you have a strong background in digital content strategy and a desire to make a meaningful impact, we want to hear from you! Join us at Truist Financial and take your career to the next level.

1. Develop and execute digital content strategies that align with Truist Financial's overall business objectives and target audience.
2. Conduct thorough research and analysis to identify key trends and insights in the financial industry and incorporate them into content strategies.
3. Collaborate with cross-functional teams including marketing, design, and product to ensure cohesive and effective content campaigns.
4. Manage the production and distribution of high-quality digital content across various platforms, including website, social media, email, and more.
5. Monitor and track the performance of digital content initiatives, and use insights to continually optimize and improve strategies.
6. Stay up-to-date with industry best practices and emerging trends in digital content strategy to maintain a competitive edge.
7. Develop and maintain a strong brand voice and tone across all digital channels.
8. Build and maintain relationships with external partners and vendors to leverage their expertise and resources for content creation.
9. Lead and mentor junior content strategists and provide guidance and support as needed.
10. Collaborate with compliance and legal teams to ensure all digital content meets regulatory requirements and brand guidelines.
11. Conduct regular audits and assessments of existing digital content to identify areas for improvement.
12. Proactively identify opportunities to enhance user experience and engagement through innovative content strategies.
13. Communicate and present content strategies and performance to key stakeholders and leadership.
14. Act as a brand ambassador for Truist Financial and uphold the company's values and mission in all content initiatives.

According to JobzMall, the average salary range for a Senior Digital Content Strategist in Charlotte, NC, USA is between $85,000 and $115,000 per year. This range can vary based on factors such as the company, industry, and years of experience. Additionally, bonuses, commissions, and benefits can also impact the salary range for this position.

Truist Financial Corporation is an American bank holding company headquartered in Charlotte, North Carolina. The company was formed in December 2019 as the result of the merger of BB&T and SunTrust Banks.