Account Based Marketing Manager

Welcome to U.S. Bank Corp, where we are dedicated to helping our customers achieve financial success. We are currently seeking a dynamic and results-driven Account Based Marketing Manager to join our growing team. As an ABM Manager, you will be responsible for developing and executing strategic marketing plans to target and engage key accounts. We are looking for a creative and analytical individual with a deep understanding of account-based marketing tactics and a passion for driving business growth. If you are a self-starter with a strong track record of success in B2B marketing, we encourage you to apply for this exciting opportunity.

1. Develop and implement account-based marketing strategies to drive business growth for key accounts.
2. Conduct thorough research and analysis of target accounts to identify their needs, pain points, and buying behaviors.
3. Collaborate with cross-functional teams, including sales and product teams, to align on account-specific marketing plans and goals.
4. Create and manage account-specific marketing budgets and track return on investment.
5. Utilize a variety of marketing channels, such as email, social media, events, and content marketing, to engage with key accounts.
6. Develop compelling and personalized messaging and content to resonate with target accounts.
7. Monitor and analyze the performance of account-based marketing campaigns and adjust strategies as needed to optimize results.
8. Build and maintain relationships with key stakeholders at target accounts to enhance engagement and drive conversions.
9. Stay up-to-date on industry trends and best practices in account-based marketing to continuously improve strategies and tactics.
10. Collaborate with the marketing team to ensure alignment and consistency with overall brand messaging and marketing initiatives.
11. Act as a subject matter expert on account-based marketing, providing guidance and support to other team members.
12. Prepare and present reports on the success of account-based marketing initiatives to senior management.
13. Continuously track and report on key metrics and KPIs to measure the effectiveness of account-based marketing efforts.
14. Maintain a deep understanding of the company's products and services to effectively tailor marketing strategies and messaging for key accounts.
15. Proactively identify new opportunities for account-based marketing and make recommendations for improvements and optimizations.

According to JobzMall, the average salary range for a Account Based Marketing Manager in Minneapolis, MN, USA is $65,000 - $110,000 per year. This range can vary depending on factors such as experience, education, and the specific company and industry. Some employers may offer additional benefits and bonuses as part of their compensation package.

U.S. Bancorp is an American bank holding company based in Minneapolis, Minnesota, and incorporated in Delaware. It is the parent company of U.S. Bank National Association, which is the 7th largest bank in the United States.