Assistant Director of Communications and Content Strategy

Welcome to UMass Amherst! We are currently seeking an Assistant Director of Communications and Content Strategy to join our dynamic team. In this role, you will have the opportunity to be a key player in shaping and executing the university's communication and content strategy. We are looking for a highly motivated and innovative individual who is passionate about higher education and has a strong understanding of digital media and content creation. If you are a creative thinker with excellent communication skills and a proven track record of success, we encourage you to apply for this exciting opportunity.

1. Develop and implement the university's communication and content strategy, in alignment with the overall branding and messaging goals.
2. Collaborate with various departments and stakeholders to identify and create compelling content that effectively communicates the university's mission, achievements, and initiatives.
3. Manage and oversee the production of high-quality, engaging content for multiple platforms, including social media, website, email newsletters, and other digital and print channels.
4. Stay up-to-date with industry trends and best practices in digital media and content creation, and make recommendations for improvements and new strategies.
5. Monitor and analyze the performance of communication and content initiatives, and use data-driven insights to inform future strategies and decision-making.
6. Develop and maintain relationships with media outlets and other external partners to increase the university's visibility and reach.
7. Serve as a brand ambassador for the university and ensure all communication and content aligns with the university's brand standards and guidelines.
8. Manage a team of content creators and oversee their work, providing guidance and support as needed.
9. Collaborate with the marketing and design teams to develop visual assets and design elements that enhance the overall impact of communication and content.
10. Coordinate and assist with crisis communication situations as needed.
11. Provide training and support to university staff and faculty on effective communication and content creation strategies.
12. Maintain a high level of professionalism and represent the university in a positive and professional manner at all times.

According to JobzMall, the average salary range for a Assistant Director of Communications and Content Strategy is $70,000 to $110,000 per year. However, this can vary depending on the specific industry, company size, location, and level of experience. Some Assistant Directors of Communications and Content Strategy may earn higher salaries, potentially reaching six figures, while others may earn lower salaries closer to the lower end of the range.

The University of Massachusetts Amherst is a public research and land-grant university in Amherst, Massachusetts. It is the flagship campus of the University of Massachusetts system. UMass Amherst has an annual enrollment of approximately 1,300 faculty members and more than 30,000 students.