Marketing Specialist

Are you a creative and driven individual with a passion for marketing? Do you have experience in developing and executing successful marketing campaigns? If so, Union Pacific Railroad is looking for a Marketing Specialist to join our team. As a Marketing Specialist, you will be responsible for developing and implementing strategic marketing plans to promote our company and services. We are seeking a talented individual with strong communication skills and a keen eye for detail. If you are ready to use your marketing skills to help drive the success of Union Pacific Railroad, we want to hear from you.

1. Develop and execute marketing strategies and plans to promote Union Pacific Railroad's services.
2. Conduct market research and analysis to identify target audiences and their needs.
3. Create and manage marketing campaigns across various channels, including digital, print, and events.
4. Collaborate with cross-functional teams to ensure consistency and alignment of messaging and branding.
5. Monitor and analyze campaign performance and make adjustments as needed to achieve desired results.
6. Develop and maintain relationships with key stakeholders, including customers, partners, and industry leaders.
7. Write and edit compelling marketing content, including website copy, social media posts, and marketing materials.
8. Utilize analytics tools to track and report on marketing metrics and KPIs.
9. Stay updated on industry trends and competitor activities to inform marketing strategies.
10. Plan and manage marketing budgets to maximize ROI.
11. Coordinate and participate in trade shows, conferences, and other marketing events.
12. Act as a brand ambassador for Union Pacific Railroad, representing the company in a professional and positive manner.
13. Train and support internal teams on marketing best practices and brand guidelines.
14. Continuously identify and recommend opportunities for improvement and growth in marketing efforts.
15. Adhere to company policies and procedures and maintain confidentiality of sensitive information.

According to JobzMall, the average salary range for a Marketing Specialist in Omaha, NE, USA is $40,000-$60,000 per year. However, this can vary depending on factors such as experience, education, and the specific industry or company the specialist is working in. Some marketing specialists in Omaha may earn higher salaries, while others may earn lower salaries. It is important to research the specific job market and industry in Omaha to get a more accurate salary range for marketing specialists.

The Union Pacific Railroad, legally Union Pacific Railroad Company and simply Union Pacific, is a freight-hauling railroad that operates 8,300 locomotives over 32,200 miles routes in 23 U.S. states west of Chicago and New Orleans.