Digital Marketing Specialist

We’re looking for a motivated Digital Marketing Specialist to join the Volkswagen Group team and help us tackle our ambitious digital marketing goals.The ideal candidate should possess a passion for digital marketing and an in-depth understanding of how to effectively promote products and services to a variety of online audiences. The Digital Marketing Specialist will be responsible for developing and executing creative campaigns that will drive engagement, conversions, and brand awareness.The successful candidate will have a minimum of three years of experience in digital marketing, an excellent understanding of SEO, SEM, and web analytics, outstanding communication skills, and a creative eye for design. The ability to work closely and collaboratively with stakeholders and cross-functional teams is essential. If you have a strong track record in digital marketing and a desire to work in a fast-paced environment, we’d love to hear from you!

Responsibilities:

• Develop and execute creative campaigns to drive engagement, conversions, and brand awareness
• Utilize SEO, SEM, and web analytics to optimize digital marketing strategies
• Manage campaigns across multiple digital platforms
• Monitor and analyze performance metrics to continually improve campaigns
• Design and produce digital marketing materials including banners, emails, and social media content
• Work collaboratively and communicate effectively with stakeholders and cross-functional teams
• Stay up-to-date with the latest trends and best practices in digital marketing

According to JobzMall, the average salary range for a Digital Marketing Specialist in Chattanooga, TN, USA is between $45,000 and $59,000 per year. This salary range may vary depending on the education level, experience, and specific responsibilities of the Digital Marketing Specialist. Additional factors, such as the size of the company and the industry in which the specialist works, may also affect the salary range.

Volkswagen AG engages in the manufacture of automobiles. It operates through following segments: Passenger Cars, Commercial Vehicles, Power Engineering, and Financial Services. The Passenger Cars segment covers the development of vehicles and engines, the production and sale of passenger cars and light commercial vehicles, and the corresponding genuine parts business. The Commercial Vehicles segment comprises the development, production and sale of light commercial vehicles, trucks and buses, the corresponding genuine parts business and related services.