Digital Marketing Specialist

At Volkswagen Group, we're looking for a Digital Marketing Specialist who is passionate about shaping the future of marketing and helping us to continue to deliver an exceptional digital marketing experience. We are looking for an innovative thinker who is eager to bring their creative ideas to life and drive positive outcomes.The Digital Marketing Specialist will be responsible for managing the company's digital presence, delivering innovative campaigns and strategies to engage customers across digital channels. As a Digital Marketing Specialist, you must be proficient in all aspects of digital marketing and have excellent knowledge of the latest digital trends. You should be able to create compelling content, optimize campaigns and manage digital platforms.The ideal candidate will possess the following qualifications: • Bachelor's degree in marketing, communications, or related field• Proven work experience in digital marketing• Solid understanding of website analytics and SEO• Ability to work in a fast-paced environment• Ability to think strategically and identify opportunities• Excellent communication and interpersonal skills• Strong organizational and project management skillsIf you are a talented and creative digital marketer looking to make an impact, we want to hear from you!

Responsibilities:

1. Develop and implement digital marketing strategies to increase brand awareness and engagement across digital channels.
2. Create compelling content to optimize campaigns and drive positive outcomes.
3. Monitor website analytics and SEO to identify areas of improvement and areas of success.
4. Manage digital platforms and ensure they are up to date with the latest trends.
5. Analyze digital marketing campaigns and draw insights to guide future strategies.
6. Collaborate with other departments to ensure consistency across digital marketing efforts.
7. Monitor competitors’ digital activities and adjust company strategies accordingly.
8. Stay up to date with the latest digital marketing trends and technologies.
9. Develop and maintain relationships with external vendors to manage digital advertising campaigns.
10. Manage budgets and ensure campaigns are cost effective.

According to JobzMall, the average salary range for a Digital Marketing Specialist in Johannesburg, South Africa is $1,590 to $2,906 per month. The range may vary depending on the qualifications and experience of the specialist.

Volkswagen AG engages in the manufacture of automobiles. It operates through following segments: Passenger Cars, Commercial Vehicles, Power Engineering, and Financial Services. The Passenger Cars segment covers the development of vehicles and engines, the production and sale of passenger cars and light commercial vehicles, and the corresponding genuine parts business. The Commercial Vehicles segment comprises the development, production and sale of light commercial vehicles, trucks and buses, the corresponding genuine parts business and related services.