Director, Social Media
The Director of Social Media is a creative and strategic leader, responsible for developing and executing Workiva’s social media strategy. Build and oversee the long-term, data-driven paid and organic social media strategy that drives demand and stakeholder engagement. Closely collaborate with marketing and public relations teams to execute strategic, award-winning social campaigns that achieve business objectives. Set and manage the social editorial strategy. Manage Workiva’s digital reputation and brand in cooperation with Marketing. Develop social best practices and guidelines to support the creation and ongoing execution of an internal followership campaign and an employee social champions program. Develop and report meaningful analytics and insights on key performance indicators to effectively assess results, pivoting and evolving plans as required.
10+ years of experience in digital media, marketing, or digital communications
Successful track record of developing and executing large, cross-channel social activations with measurable results
Proven results building social followings that drive demand.
Ability to simultaneously manage, coordinate, and execute a number of complex projects within stringent timelines and budget parameters.
Storytelling skills
Analytical skills (data driven)
Social media engagement skills
Effective Time Management
Process Improvement
Detail Oriented
Prioritizing skills
Communication Skills
Flexibility/Adaptability
Result Driven
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Workiva is an enterprise software company based in Ames, Iowa.
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