Product Marketing Manager, Lifecycle - AOL

Welcome to AOL at Yahoo! We are a dynamic and fast-paced company in the ever-evolving world of technology and media. We are seeking a highly motivated and talented Product Marketing Manager, Lifecycle to join our team and help drive the success of our products. In this role, you will play a crucial role in the product lifecycle, from ideation to launch and beyond. We are looking for a passionate and strategic thinker with a strong understanding of marketing principles and a proven track record of driving growth and engagement. If you are a creative problem-solver with a strong attention to detail and a passion for technology, we want to hear from you!

1. Develop and execute product marketing strategies to drive growth and engagement for our products.
2. Collaborate with cross-functional teams including product management, sales, and data analytics to understand user needs and identify opportunities for product improvement.
3. Conduct market research and analysis to identify trends, competitive landscape, and customer insights to inform product and marketing strategies.
4. Create compelling product messaging and positioning that effectively communicates the value and benefits of our products to target audiences.
5. Develop and implement go-to-market plans for new product launches, including product positioning, messaging, pricing, and promotion.
6. Monitor and analyze key metrics to track the performance and success of product marketing initiatives.
7. Develop and maintain relationships with key stakeholders and partners to drive product adoption and usage.
8. Manage the product lifecycle, from ideation to launch and beyond, ensuring timely and successful delivery of product updates and enhancements.
9. Conduct regular audits of product messaging and positioning to ensure consistency and relevance.
10. Stay up-to-date on industry trends, market dynamics, and competitive landscape to inform product and marketing strategies.
11. Manage budgets and resources effectively to support product marketing initiatives.
12. Act as a product expert and evangelist, both internally and externally, by representing the product vision and value proposition.
13. Identify and implement opportunities for improvement within the product marketing process and workflow.
14. Provide leadership and mentorship to junior team members and effectively manage and delegate tasks.
15. Uphold and promote the company's mission, values, and brand image through all product marketing efforts.

According to JobzMall, the average salary range for a Product Marketing Manager, Lifecycle - AOL in United States is $90,000 - $120,000 per year. However, this can vary depending on factors such as location, experience, and the specific company and industry the individual is working in. Some product marketing managers in this role may earn higher salaries, while others may earn lower salaries.

Yahoo! is an American web services provider headquartered in Sunnyvale, California, and owned by Verizon Media. The original Yahoo! company was founded by Jerry Yang and David Filo in January 1994 and was incorporated on March 2, 1995. Yahoo was one of the pioneers of the early Internet era in the 1990s.