Lead, Mass and Digital Advertising

Welcome to AT&T, one of the world's leading providers of telecommunications services. We are currently seeking a highly experienced and driven individual to join our team as the Lead for Mass and Digital Advertising. As the lead, you will play a critical role in developing and executing our advertising strategies to reach a mass audience through digital channels. This is an exciting opportunity for someone who is passionate about advertising and has a strong background in digital marketing. If you have the skills, experience, and drive to excel in this role, we want to hear from you.

1. Develop and execute advertising strategies to effectively reach a mass audience through digital channels.
2. Collaborate with cross-functional teams to ensure alignment of advertising efforts with overall business goals.
3. Conduct market research and analysis to identify target audiences and inform advertising strategies.
4. Manage and oversee the creation of digital advertising campaigns, including ad copy, design, and targeting.
5. Monitor and analyze campaign performance, making adjustments as needed to optimize results.
6. Stay up-to-date with industry trends and developments in digital advertising to continuously improve strategies and tactics.
7. Work closely with external agencies and vendors to ensure the delivery of high-quality, impactful advertising campaigns.
8. Lead and mentor a team of advertising professionals, providing guidance and support for their professional development.
9. Prepare and present regular reports to senior management on advertising campaign performance and ROI.
10. Collaborate with internal stakeholders to develop and manage advertising budgets.
11. Ensure compliance with all relevant laws, regulations, and company policies in all advertising efforts.
12. Represent the company at industry events and conferences, promoting AT&T's advertising initiatives and successes.
13. Drive innovation and experimentation in advertising techniques and strategies to keep up with emerging trends and technologies.
14. Cultivate and maintain relationships with key partners and influencers to expand the reach and impact of advertising efforts.
15. Act as a brand ambassador for AT&T, consistently upholding and promoting the company's values and messaging in all advertising efforts.

According to JobzMall, the average salary range for a Lead, Mass and Digital Advertising in Nashville, TN, USA is $70,000-$90,000 per year. This may vary depending on factors such as experience, industry, and company size. Additionally, bonuses and other benefits may also impact the overall salary package for this position.

AT&T Inc. is an American multinational conglomerate holding company headquartered at Whitacre Tower in Downtown Dallas, Texas. AT&T Communications, LLC is a subsidiary of AT&T that focuses on wireline, wireless, digital television, satellite television, fixed line telephone, mobile phone, broadband, home security, IPTV, OTT services, network security, and pay television offerings, as well as business applications.