Director Omnichannel Strategist

Welcome to Bristol-Myers Squibb, a global biopharmaceutical company dedicated to discovering, developing, and delivering innovative medicines to patients in need. We are seeking a highly skilled and driven Director Omnichannel Strategist to join our team and lead the development and execution of our omnichannel marketing strategy. In this role, you will have the opportunity to shape the way we engage with our customers across all touchpoints, driving growth and enhancing the overall customer experience. We are looking for a strategic thinker with a deep understanding of omnichannel marketing and a passion for driving meaningful impact in the healthcare industry. If you are a visionary leader with excellent communication skills and a strong track record of success in developing and implementing omnichannel strategies, we encourage you to apply for this exciting opportunity.

1. Develop and implement a comprehensive omnichannel marketing strategy for Bristol-Myers Squibb, aligned with business goals and objectives.
2. Lead cross-functional teams to execute the omnichannel strategy, collaborating with key stakeholders across marketing, sales, and other departments.
3. Conduct market analysis and research to identify trends and insights that will inform the omnichannel strategy and drive business growth.
4. Identify and prioritize key touchpoints and channels to reach and engage with target audiences, leveraging data and analytics to optimize performance.
5. Build and maintain strong relationships with internal and external partners, including agencies and vendors, to support the execution of the omnichannel strategy.
6. Develop and manage budgets for omnichannel marketing initiatives, ensuring efficient use of resources and delivering measurable ROI.
7. Monitor and analyze performance metrics to track the effectiveness of omnichannel campaigns and make data-driven recommendations for optimization.
8. Stay abreast of industry trends and best practices in omnichannel marketing and make recommendations for continuous improvement and innovation.
9. Develop and deliver presentations to senior leadership and other stakeholders to communicate the omnichannel strategy, progress, and results.
10. Mentor and coach team members to foster a culture of learning and development, and ensure high-quality work that aligns with the company's values and standards.

According to JobzMall, the average salary range for a Director Omnichannel Strategist in Princeton, NJ, USA is between $130,000 and $170,000 per year. However, this can vary based on factors such as the size and industry of the company, the individual's level of experience and skill, and the specific responsibilities and scope of the role. Bonuses, benefits, and other forms of compensation may also affect the overall salary package.

Bristol-Myers Squibb Co. operates as a biopharmaceutical company, which engages in the discovery, development, licensing, manufacturing, marketing, distribution, and sale of biopharmaceutical products. It includes chemically-synthesized drugs or small molecules and products produced from biological processes called biologics.