
Director Omnichannel Strategist- Cardiovascular
At Bristol-Myers Squibb, we are dedicated to discovering, developing, and delivering innovative treatments for patients battling cardiovascular diseases. As the Director Omnichannel Strategist for our Cardiovascular portfolio, you will play a crucial role in shaping the future of our brand and driving our omnichannel marketing strategy. We are seeking a dynamic, strategic, and results-driven individual with a deep understanding of omnichannel marketing and the cardiovascular landscape. If you are passionate about making a positive impact on patients' lives, and have the skills and experience to lead a cross-functional team, we want to hear from you.
- Develop and execute omnichannel marketing strategies for the Cardiovascular portfolio at Bristol-Myers Squibb.
- Lead a cross-functional team to ensure alignment and integration of omnichannel initiatives across various departments.
- Conduct market research and analysis to identify key trends, insights, and opportunities in the cardiovascular landscape.
- Collaborate with key stakeholders to shape the brand's vision and objectives, and develop plans to achieve them.
- Monitor and analyze the effectiveness of omnichannel campaigns, and make data-driven recommendations for optimization.
- Stay up-to-date with industry trends, best practices, and innovations in omnichannel marketing, and apply them to enhance the brand's strategy.
- Develop and manage budgets for omnichannel initiatives, ensuring efficient allocation of resources.
- Build and maintain relationships with key opinion leaders, healthcare professionals, and patient advocacy groups in the cardiovascular space.
- Develop and deliver presentations to senior management, communicating the progress and impact of the omnichannel marketing strategy.
- Foster a culture of collaboration, innovation, and continuous improvement within the team and across the organization.
Extensive Experience In Developing And Implementing Omnichannel Strategies In The Pharmaceutical Industry, Specifically Within The Cardiovascular Therapeutic Area.
In-Depth Knowledge And Understanding Of The Current Healthcare Landscape And Emerging Trends Related To Omnichannel Marketing And Digital Transformation.
Strong Leadership Skills And The Ability To Drive Cross-Functional Collaboration And Alignment Across Marketing, Sales, And Digital Teams.
Proven Track Record Of Delivering Successful Omnichannel Campaigns And Initiatives That Drive Business Growth And Improve Customer Engagement And Satisfaction.
Excellent Analytical And Problem-Solving Skills, With The Ability To Use Data And Insights To Inform Strategic Decisions And Optimize Omnichannel Tactics.
Project Management
Data Analysis
Marketing Strategy
Market Research
Campaign Management
Team Leadership
Customer segmentation
Digital advertising
Brand Development
Omnichannel Planning
Cardiovascular Knowledge
Communication
Conflict Resolution
Emotional Intelligence
Leadership
Time management
creativity
Teamwork
Adaptability
Problem-Solving
Decision-making
According to JobzMall, the average salary range for a Director Omnichannel Strategist- Cardiovascular in Princeton, NJ, USA is $110,000 to $130,000. This range can vary based on factors such as experience, education, and specific job responsibilities.
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Bristol-Myers Squibb Co. operates as a biopharmaceutical company, which engages in the discovery, development, licensing, manufacturing, marketing, distribution, and sale of biopharmaceutical products. It includes chemically-synthesized drugs or small molecules and products produced from biological processes called biologics.

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