Bristol-Myers Squibb

Director Omnichannel Strategist- Cardiovascular

Bristol-Myers Squibb

Princeton, NJ, USA
Full-TimeDepends on ExperienceSenior LevelMasters
Job Description

At Bristol-Myers Squibb, we are dedicated to discovering, developing, and delivering innovative treatments for patients battling cardiovascular diseases. As the Director Omnichannel Strategist for our Cardiovascular portfolio, you will play a crucial role in shaping the future of our brand and driving our omnichannel marketing strategy. We are seeking a dynamic, strategic, and results-driven individual with a deep understanding of omnichannel marketing and the cardiovascular landscape. If you are passionate about making a positive impact on patients' lives, and have the skills and experience to lead a cross-functional team, we want to hear from you.

  1. Develop and execute omnichannel marketing strategies for the Cardiovascular portfolio at Bristol-Myers Squibb.
  2. Lead a cross-functional team to ensure alignment and integration of omnichannel initiatives across various departments.
  3. Conduct market research and analysis to identify key trends, insights, and opportunities in the cardiovascular landscape.
  4. Collaborate with key stakeholders to shape the brand's vision and objectives, and develop plans to achieve them.
  5. Monitor and analyze the effectiveness of omnichannel campaigns, and make data-driven recommendations for optimization.
  6. Stay up-to-date with industry trends, best practices, and innovations in omnichannel marketing, and apply them to enhance the brand's strategy.
  7. Develop and manage budgets for omnichannel initiatives, ensuring efficient allocation of resources.
  8. Build and maintain relationships with key opinion leaders, healthcare professionals, and patient advocacy groups in the cardiovascular space.
  9. Develop and deliver presentations to senior management, communicating the progress and impact of the omnichannel marketing strategy.
  10. Foster a culture of collaboration, innovation, and continuous improvement within the team and across the organization.
Where is this job?
This job is located at Princeton, NJ, USA
Job Qualifications
  • Extensive Experience In Developing And Implementing Omnichannel Strategies In The Pharmaceutical Industry, Specifically Within The Cardiovascular Therapeutic Area.

  • In-Depth Knowledge And Understanding Of The Current Healthcare Landscape And Emerging Trends Related To Omnichannel Marketing And Digital Transformation.

  • Strong Leadership Skills And The Ability To Drive Cross-Functional Collaboration And Alignment Across Marketing, Sales, And Digital Teams.

  • Proven Track Record Of Delivering Successful Omnichannel Campaigns And Initiatives That Drive Business Growth And Improve Customer Engagement And Satisfaction.

  • Excellent Analytical And Problem-Solving Skills, With The Ability To Use Data And Insights To Inform Strategic Decisions And Optimize Omnichannel Tactics.

Required Skills
  • Project Management

  • Data Analysis

  • Marketing Strategy

  • Market Research

  • Campaign Management

  • Team Leadership

  • Customer segmentation

  • Digital advertising

  • Brand Development

  • Omnichannel Planning

  • Cardiovascular Knowledge

Soft Skills
  • Communication

  • Conflict Resolution

  • Emotional Intelligence

  • Leadership

  • Time management

  • creativity

  • Teamwork

  • Adaptability

  • Problem-Solving

  • Decision-making

Compensation

According to JobzMall, the average salary range for a Director Omnichannel Strategist- Cardiovascular in Princeton, NJ, USA is $110,000 to $130,000. This range can vary based on factors such as experience, education, and specific job responsibilities.

Additional Information
Bristol-Myers Squibb is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Required LanguagesEnglish
Job PostedDecember 20th, 2023
Apply BeforeMay 22nd, 2025
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About Bristol-Myers Squibb

Bristol-Myers Squibb Co. operates as a biopharmaceutical company, which engages in the discovery, development, licensing, manufacturing, marketing, distribution, and sale of biopharmaceutical products. It includes chemically-synthesized drugs or small molecules and products produced from biological processes called biologics.

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