CBS

Director, Media Strategy

CBS

2900 W Alameda Ave, Burbank, CA 91505, USA
Full-TimeDepends on ExperienceSenior LevelBachelors
Job Description

Work with cross-functional teams to lead development of 360-degree marketing campaigns to promote CBS All Access via traditional and digital marketing channels including OOH, TV, Direct Display, Youtube, Connected TV, Paid Social, Paid Search, Paid Display, and App Install channels. Work day to day with internal and external media agencies on campaign planning across content verticals including CBS All Access brand campaigns, documentaries, children’s programming, Star Trek franchises, live sports, and more. Advocate for data-backed decision making using multiple data sources from tech stack, external partners and internal resources to inform media buying across channels and verticals. Manage multi-million dollar marketing budget across marketing and media strategy partners, ensuring that marketing funds are spent as efficiently as possible.

Where is this job?
This job is located at 2900 W Alameda Ave, Burbank, CA 91505, USA
Job Qualifications
  • Media Planning experience across both traditional and digital channels required

  • 10+ years marketing experience

  • Proven track record running large-scale 360-degree media campaigns including upper and lower funnel channels

  • Experience working with full-funnel media attribution solutions

Required Skills
  • Project Management

  • Time Management

  • Customer segmentation analyses

  • Digital marketing strategies

Soft Skills
  • Process Improvement

  • Self-Motivated

  • Communication Skills

  • Adaptability

  • Multi-tasker

Compensation

According to JobzMall, the average salary range for a Director, Media Strategy in 2900 W Alameda Ave, Burbank, CA 91505, USA is $80,000 to $110,000. This range may vary depending on the company, the candidate's experience and qualifications, the industry, and other factors.

Additional Information
CBS is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Required LanguagesEnglish
Job PostedNovember 20th, 2020
Apply BeforeMay 22nd, 2025
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About CBS

CBS Corporation is an American multinational media conglomerate with interests primarily in commercial broadcasting, publishing, and television production which was formed as the legal successor to the original Viacom on January 1, 2006.

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