
Director, Media Strategy
Work with cross-functional teams to lead development of 360-degree marketing campaigns to promote CBS All Access via traditional and digital marketing channels including OOH, TV, Direct Display, Youtube, Connected TV, Paid Social, Paid Search, Paid Display, and App Install channels. Work day to day with internal and external media agencies on campaign planning across content verticals including CBS All Access brand campaigns, documentaries, children’s programming, Star Trek franchises, live sports, and more. Advocate for data-backed decision making using multiple data sources from tech stack, external partners and internal resources to inform media buying across channels and verticals. Manage multi-million dollar marketing budget across marketing and media strategy partners, ensuring that marketing funds are spent as efficiently as possible.
Media Planning experience across both traditional and digital channels required
10+ years marketing experience
Proven track record running large-scale 360-degree media campaigns including upper and lower funnel channels
Experience working with full-funnel media attribution solutions
Project Management
Time Management
Customer segmentation analyses
Digital marketing strategies
Process Improvement
Self-Motivated
Communication Skills
Adaptability
Multi-tasker
According to JobzMall, the average salary range for a Director, Media Strategy in 2900 W Alameda Ave, Burbank, CA 91505, USA is $80,000 to $110,000. This range may vary depending on the company, the candidate's experience and qualifications, the industry, and other factors.
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CBS Corporation is an American multinational media conglomerate with interests primarily in commercial broadcasting, publishing, and television production which was formed as the legal successor to the original Viacom on January 1, 2006.

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