Manager, Multicultural Marketing

Oversee all aspects for ideation, execution and implementation of monthly direct marketing campaigns targeted to the African American segment. Manage the creative agency on the creative development of direct marketing tactics including Direct Mail, TV, Digital Video, Digital Audio, Bill Marketing, Shared Mail, FSI and Radio. Assist in the development of the go-to-market strategy, and overall marketing plan for the African American segment. Develop plans for testing new hypotheses and identifying strategies that deliver actionable insights to optimize customer acquisition and upsell programs. Provide guidance and assess African American programming behaviors and video service preferences. Partner with Marketing and Creative teams to plan and execute all aspects of customer acquisition and upsell programs. Manage all internal relationships that are required to execute bi-weekly Direct Mail campaigns.

According to JobzMall, the average salary range for a Manager, Multicultural Marketing in 400 Atlantic St, Stamford, CT 06901, USA is between $48,743 and $118,811 per year. This range is based on data gathered from various sources, including job postings, salary surveys, and salary data from employers in the area.

Charter Communications, Inc. is an American telecommunications and mass media company that offers its services to consumers and businesses under the branding of Spectrum. Providing services to over 26 million customers in 41 states, it is the second-largest cable operator in the United States by subscribers, just behind Comcast, and third largest pay TV operator behind Comcast and AT&T. It is the fifth largest telephone provider based upon residential subscriber line count.