
Digital Marketing and Advertising Specialist
The Children's Hospital of Philadelphia (CHOP) is looking for a highly motivated and creative Digital Marketing and Advertising Specialist to join our team. Our ideal candidate will have in-depth experience in digital marketing and advertising in the healthcare industry and a knack for developing engaging and effective campaigns. The Digital Marketing and Advertising Specialist will be responsible for all aspects of CHOP's online presence, including website management, email campaigns, and digital ad campaigns.To be successful in this role, you must have the ability to think strategically, use data-driven insights to create campaigns, and a passion for developing innovative solutions. We’re looking for someone who has a deep understanding of the latest digital marketing and advertising trends and platforms, and who can work collaboratively with all levels of the organization.The ideal candidate will have a Bachelor's degree in Marketing, Advertising, or a related field and at least three years of digital marketing and advertising experience in the healthcare industry. You should also possess excellent written and verbal communication skills and be able to work independently and as part of a team. The ability to work with tight deadlines and manage multiple projects simultaneously is also essential. If this sounds like a great fit for you, we’d love to hear from you!
Responsibilities:
- Develop and execute effective digital marketing and advertising campaigns for CHOP
- Manage CHOP's website, email campaigns, and digital ad campaigns
- Analyze data and use insights to create targeted campaigns
- Remain up-to-date on the latest digital marketing and advertising trends and platforms
- Work collaboratively with all levels of the organization
- Utilize excellent written and verbal communication skills
- Work independently and as part of a team
- Meet tight deadlines and manage multiple projects simultaneously
Excellent Communication Skills
Proficient In Digital Marketing Tools And Software
Knowledge Of Seo And Web Analytics
Experience In Copywriting And Graphic Design
Understanding Of Social Media Platforms
Creative Problem-Solving Skills
Bachelor's Degree In Marketing Or Related Field
Proven Track Record Of Successful Digital Marketing Campaigns
Advertising
Email
Social Media
Networking
Marketing
CRM
Design
SEO
Reporting
SEM
Analytics
UX/UI
Copywriting
video
Campaigns
Communication
Leadership
Negotiation
Problem Solving
Time management
Interpersonal Skills
Critical thinking
Organizational skills
Teamwork
Adaptability
According to JobzMall, the average salary range for a Digital Marketing and Advertising Specialist in Philadelphia, PA, USA is between $40,000 and $80,000 per year. The exact salary will depend on the individual's level of experience and qualifications.
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The Children's Hospital of Philadelphia, also known by its acronym CHOP, is a children's hospital in Philadelphia, Pennsylvania. Its primary campus is located in the University City neighborhood of West Philadelphia on the campus of the University of Pennsylvania. The hospital has 594 beds and more than one million outpatient and inpatient visits annually. It is one of the world's largest and oldest children's hospitals and the first hospital dedicated to the healthcare of children.

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