Senior Marketing Manager

Welcome to Children's Hospital of Philadelphia, one of the leading pediatric healthcare institutions in the world. We are seeking a highly experienced and driven Senior Marketing Manager to join our team and make a significant impact on the lives of children and families. In this role, you will have the opportunity to utilize your strategic marketing expertise to drive the hospital's brand awareness and promote our life-saving services to the community. We are looking for a passionate individual who shares our mission and values and has a proven track record of success in healthcare marketing. If you are ready to take on a challenging and rewarding role, we encourage you to apply for this exciting opportunity.

1. Develop and implement strategic marketing plans to promote the hospital's brand and increase awareness of our services to the community.
2. Collaborate with internal stakeholders to understand their needs and develop marketing strategies that align with their goals.
3. Conduct market research and analyze data to identify trends and opportunities for the hospital.
4. Manage and oversee the creation of marketing materials, including print and digital content, to effectively showcase the hospital's services and impact.
5. Monitor and manage the hospital's online presence, including social media channels, to engage with the community and promote our brand.
6. Identify and cultivate relationships with key partners and influencers in the healthcare industry to enhance the hospital's reputation and reach.
7. Develop and manage marketing budgets, ensuring efficient use of resources and measurable results.
8. Monitor and analyze marketing metrics to track the effectiveness of campaigns and make recommendations for improvement.
9. Stay up-to-date with industry trends and best practices in healthcare marketing to continuously improve and innovate our strategies.
10. Collaborate with team members and departments across the hospital to ensure marketing efforts are coordinated and aligned with overall goals.
11. Represent the hospital at events, conferences, and other networking opportunities to promote our brand and build relationships with potential partners.
12. Oversee and guide a team of marketing professionals, providing mentorship and support to help them achieve their goals and develop their skills.
13. Uphold the hospital's mission and values in all marketing efforts, ensuring alignment with our core principles and goals.
14. Continuously seek out new opportunities for growth and improvement in the hospital's marketing strategies.
15. Maintain a high level of professionalism and positive attitude, serving as a role model for the team and representing the hospital in a positive light.

According to JobzMall, the average salary range for a Senior Marketing Manager in Philadelphia, PA, USA is between $104,000 and $134,000 per year. This range can vary depending on factors such as experience, industry, and company size.

The Children's Hospital of Philadelphia, also known by its acronym CHOP, is a children's hospital in Philadelphia, Pennsylvania. Its primary campus is located in the University City neighborhood of West Philadelphia on the campus of the University of Pennsylvania. The hospital has 594 beds and more than one million outpatient and inpatient visits annually. It is one of the world's largest and oldest children's hospitals and the first hospital dedicated to the healthcare of children.