Database Marketing Campaign Manager
Manages offer targeting and implementation across multiple online and offline channels within one or more functional specialties. Educate marketing partners on new toolsets, and help develop and implement best-in-class customer centric campaign strategies. Strong working knowledge base in quantitative and analytical techniques including report analysis, association rules, decision trees, timeline and task plan analysis and visualization techniques. Interacts with cross-functional areas at the Functional Specialty level. Applies knowledge, experience and judgment to less ambiguous situations requiring the adaptation of standard procedures or techniques. The ability to bridge English strategy to technical implementation is critical and to work seamlessly across Business and Technical resources from peers through Senior Management is a must.
3-5 years of experience in a digital or database marketing role, preferably in financial services.
Experience with Direct Marketing of Banking offers across digital/online channels and traditional offline channels preferred.
Experience with consumer lending or 3rd party marketing preferred.
Experience with digital marketing and vendor management preferred.
Experience analyzing marketing efforts, including dashboard reporting and MIS.
Sql
SAS
Salesforce Marketing Cloud
Time Management Skills
Optimization and debugging skills
Digital Marketing and Email Deployment
Strategic business analysis
Prioritizing skills
Communication Skills
Adaptability
Problem-solving and resourcefulness
Results-Driven
Detail Oriented and Organized
Multi-tasking
According to JobzMall, the average salary range for a Database Marketing Campaign Manager in 14000 Citicards Way, Jacksonville, FL 32258, USA is between $62,000 and $102,000 per year. This range may vary based on the candidate's experience and qualifications.
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Citigroup, Inc. is a global financial services holding company specializes in banking and financial solutions. It offers a range of products and services among individuals, corporations, governments and institutions such as savings, checking, online banking, individual retirements accounts, credit cards; personal, student, and commercial real estate loans, cash management services, home equity, and bill consolidation, as well as online banking services, cash management, transactions, trade, securities, and fund services.
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