
Director, CNBC Digital Marketing
Develop strategies to increase engagement with various CNBC products, services and content offerings. Serve as the marketing champion for such initiatives, working collaboratively with creative development, digital product and research colleagues to develop and implement. Implement digital campaigns on CNBC.com using existing tech and partners. Monitor and analyze performance metrics and suggest optimizations to increase yield, lower acquisition costs and maximize conversion and profitability. Co-manage external advertising agency with VP, Media. Serve as a primary relationship owner for certain digital vendors/technologies (Sailthru, Piano, Bounce Exchange). Create robust user profiles to facilitate more targeted communications, greater loyalty, revenue and lifetime value.
At least 8 years of digital marketing experience, with proven track record of brand-building and hands-on performance marketing experience
Experience creating and managing lifecycle programs
CRM platform familiarity and campaign implementation experience
Ability to interpret trends in data and substantiate recommendations with data-led insights
MS Word
MS PowerPoint
Salesforce CRM
Sailthru
Time Management Skills
MS Excel skills
Bounce Exchange
Process Improvement
Verbal communication
Prioritizing skills
written communication
Adaptability
Problem Solving Skills
Detail Oriented and Organized
According to JobzMall, the average salary range for a Director, CNBC Digital Marketing in 900 Sylvan Ave, Englewood Cliffs, NJ 07632, USA is $103,000 to $125,000. This range may vary depending on the company, the individual's experience and qualifications, and the local job market.
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CNBC is an American pay television business news channel owned by NBCUniversal News Group, a division of NBCUniversal, with both being ultimately owned by Comcast.

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