Lead Marketing Analyst - SEO/SEM

Seattle, WA, USA

Full-TimeDepends on ExperienceSenior LevelMasters

Job Description

We are seeking a highly motivated and experienced Lead Marketing Analyst - SEO/SEM to join our dynamic team at DocuSign. As a global leader in digital transaction management, DocuSign is dedicated to providing innovative solutions that streamline business processes and enhance productivity. In this role, you will be responsible for driving our SEO/SEM strategy and optimizing our online presence to increase brand awareness and drive customer acquisition. We are looking for a results-driven individual with a strong understanding of SEO/SEM techniques and a passion for data analysis. If you are a creative problem-solver with a strong attention to detail, we invite you to apply for this exciting opportunity.

Develop and implement a comprehensive SEO/SEM strategy to increase online visibility and drive customer acquisition for DocuSign.
Conduct thorough keyword research and analysis to identify opportunities for optimization and develop targeted campaigns.
Monitor and analyze website traffic and performance using tools such as Google Analytics and provide actionable insights to improve SEO/SEM efforts.
Collaborate with cross-functional teams including content marketing, product, and design to develop and execute integrated campaigns.
Stay up-to-date with industry trends and changes in search engine algorithms to continuously improve and adapt strategies.
Optimize website content and structure to improve search engine rankings and user experience.
Conduct A/B testing and analyze results to make data-driven decisions for ongoing optimization.
Monitor and report on key performance metrics, providing regular updates to stakeholders.
Manage and allocate budgets for SEO/SEM campaigns, ensuring cost-effective strategies.
Identify and troubleshoot technical SEO issues and work with web development team to resolve them.
Collaborate with external agencies and vendors to execute campaigns and achieve business objectives.
Mentor and train junior team members on SEO/SEM best practices and industry developments.
Stay informed on competitor strategies and industry trends to inform SEO/SEM strategy.
Actively contribute to the development and execution of overall marketing strategy for DocuSign.
Develop and maintain relationships with key stakeholders across the organization to ensure alignment and support for SEO/SEM initiatives.

Where is this job?

This job is located at Seattle, WA, USA

Job Qualifications

Extensive Knowledge Of Seo/Sem Strategies: The Lead Marketing Analyst Should Possess In-Depth Knowledge And Experience In Developing And Implementing Effective Seo/Sem Strategies To Drive Targeted Traffic And Improve Search Engine Rankings.
Strong Analytical Skills: The Ideal Candidate Should Have A Strong Analytical Mindset And The Ability To Interpret And Analyze Data To Identify Trends, Patterns, And Insights. This Is Crucial For Optimizing Seo/Sem Campaigns And Measuring Their Effectiveness.
Experience With Digital Marketing Tools: A Lead Marketing Analyst Should Be Well-Versed In Various Digital Marketing Tools Such As Google Analytics, Adwords, And Seo Keyword Research Tools. This Will Enable Them To Track And Measure The Success Of Seo/Sem Campaigns And Make Data-Driven Decisions.
Project Management Skills: As A Team Leader, The Lead Marketing Analyst Should Have Excellent Project Management Skills To Oversee And Coordinate Various Seo/Sem Initiatives And Ensure They Are Executed Effectively And Efficiently.
Communication And Collaboration Skills: The Role Of A Lead Marketing Analyst Requires Working Closely With Cross-Functional Teams, Including Content Creators, Web Developers, And Designers. Hence, Strong Communication And Collaboration Skills Are Essential For Effective Teamwork And Successful Seo/Sem Campaigns.

Required Skills

Strategic Planning
Data Analysis
Keyword Research
Campaign Management
Content Strategy
Analytics
Digital advertising
Market analysis
Search engine optimization (SEO)
A/B
Search Engine Marketing (Sem)

Soft Skills

Communication
Conflict Resolution
Leadership
Time management
Interpersonal Skills
creativity
Organization
Teamwork
Adaptability
Problem-Solving

Compensation

According to JobzMall, the average salary range for a Lead Marketing Analyst - SEO/SEM in Seattle, WA, USA is $80,000 - $120,000 per year.

Additional Information

DocuSign is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Required LanguagesEnglish

Job PostedApril 9th, 2024

Apply BeforeMay 22nd, 2025

This job posting is from a verified source.

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