Associate Manager, Owned Media Strategy

Welcome to Foot Locker, the leading global retailer of athletic footwear and apparel. We are seeking a motivated and experienced individual to join our team as an Associate Manager of Owned Media Strategy. In this role, you will play a crucial part in driving our owned media strategy and creating engaging content to connect with our customers. We are looking for someone who is passionate about the sneaker and sports industry, has a strong understanding of digital media channels, and is able to think creatively to elevate our brand presence. If you are a dynamic, strategic thinker with a proven track record of success in digital media, we want to hear from you!

1. Develop and implement a comprehensive owned media strategy that aligns with the brand's overall marketing objectives and targets key customer segments.
2. Collaborate with cross-functional teams, including marketing, creative, and social media, to ensure cohesive and effective execution of owned media campaigns.
3. Monitor industry trends, consumer insights, and competitor activity to inform and optimize owned media strategy.
4. Create and curate engaging and relevant content for owned media channels, including but not limited to website, blog, email marketing, and social media.
5. Manage and maintain brand messaging and tone across all owned media channels, ensuring consistency and alignment with brand guidelines.
6. Utilize analytics and data to track and measure the success of owned media campaigns and make data-driven recommendations for future strategies.
7. Stay updated on emerging digital media platforms and technologies, and assess their potential for integration into the brand's owned media strategy.
8. Lead and mentor a team of owned media specialists, providing clear direction, feedback, and support to drive high-quality work.
9. Collaborate with external partners, such as agencies or influencers, to amplify the brand's owned media presence and reach.
10. Act as a brand ambassador, representing Foot Locker’s values and mission in all owned media communications.

According to JobzMall, the average salary range for a Associate Manager, Owned Media Strategy in New York, NY, USA is between $93,000 and $126,000 per year. However, this may vary depending on factors such as the company, industry, level of experience, and education of the individual.

Foot Locker Retail, Inc. is an American sportswear and footwear retailer, with its headquarters in Midtown Manhattan, New York City, and operating in 28 countries worldwide.