Associate Manager, Paid Search

Are you passionate about digital marketing and making an impact on the global retail industry? Foot Locker is seeking a results-driven Associate Manager, Paid Search to join our dynamic and growing team. As an Associate Manager, you will play a crucial role in driving our paid search strategy and maximizing our online presence. We are seeking a detail-oriented and analytical individual with a strong understanding of search engine marketing and a proven track record of delivering successful campaigns. If you are a motivated and innovative marketer with a passion for sports and fashion, we want to hear from you! Join us and be a part of shaping the future of our brand.

1. Develop and implement paid search strategies to drive traffic, conversions, and sales for Foot Locker's global retail business.
2. Monitor and analyze paid search performance data to identify opportunities for optimization and growth.
3. Collaborate with cross-functional teams to align paid search efforts with overall marketing and business objectives.
4. Stay up-to-date with industry trends and best practices in search engine marketing to ensure Foot Locker remains competitive in the digital space.
5. Manage and optimize paid search campaigns across multiple platforms, including Google AdWords, Bing Ads, and social media advertising.
6. Conduct keyword research and ad copy testing to continually improve campaign performance.
7. Utilize analytics and reporting tools to track and report on key metrics and provide insights to stakeholders.
8. Work closely with external agencies and vendors to manage relationships and ensure campaign objectives are met.
9. Proactively identify and troubleshoot any issues or challenges that may arise in paid search campaigns.
10. Collaborate with the creative team to develop compelling ad copy and creative assets for paid search campaigns.
11. Maintain a strong understanding of Foot Locker's brand, products, and target audience to ensure paid search efforts align with brand guidelines.
12. Monitor and manage paid search budget to ensure efficient and effective use of resources.
13. Act as a subject matter expert on paid search, providing guidance and support to other team members as needed.
14. Continuously seek out opportunities for innovation and improvement in paid search strategies and tactics.
15. Represent the Foot Locker brand and values in a professional and positive manner at all times.

According to JobzMall, the average salary range for a Associate Manager, Paid Search in New York, NY, USA is between $60,000 and $80,000 per year. However, this can vary depending on the specific company, level of experience, and other factors such as bonuses and benefits.

Foot Locker Retail, Inc. is an American sportswear and footwear retailer, with its headquarters in Midtown Manhattan, New York City, and operating in 28 countries worldwide.