Digital, Content & Engagement Strategy Manager

Create compelling content that addresses customer concerns and positively influences customer consideration, purchase decisions and supports loyalty and satisfaction. Provide guidance about optimal formats/approaches for solution- and product-specific content. Collaborate with and act as advisor to business, and market marketing stakeholders. Understand value propositions and represent them in work with other teams and in assets delivered. Partner with portfolio marketing managers, product marketing and product managers, marketing communication manager, and agencies on asset creation and digital marketing strategies and tactics to realize and activate integrated campaigns and develop winning content. Support selection of the required agencies and suppliers provide optimal briefing and clear guidance. Guard the brand, in close corporation with marketing, asset creation and agencies.

According to JobzMall, the average salary range for a Digital, Content & Engagement Strategy Manager in 3901 Castle Hayne Rd, Wilmington, NC 28401, USA is between $77,000 and $126,000 per year.

General Electric Company was an American multinational conglomerate founded in 1892 and incorporated in the state of New York and headquartered in Boston. The company had several divisions, including aerospace, energy, healthcare, and finance.