Sr Manager, Acquisition and Retention Analytics
Welcome to Grubhub, where we are passionate about connecting people with the food they love. We are currently seeking a highly skilled and experienced Sr Manager of Acquisition and Retention Analytics to join our dynamic team. In this role, you will play a pivotal role in driving our customer acquisition and retention strategies through data analysis and insights. We are looking for a leader who is driven, analytical, and has a strong understanding of the digital marketing landscape. If you are someone who thrives in a fast-paced, collaborative environment and has a passion for using data to make strategic business decisions, we would love to hear from you.
- Develop and execute data-driven acquisition and retention strategies to drive customer growth and retention.
- Utilize various data analysis tools and techniques to identify customer trends and behaviors, and provide actionable insights for the marketing team.
- Collaborate with cross-functional teams to develop and implement effective marketing campaigns and initiatives based on data insights.
- Monitor and analyze key metrics related to customer acquisition and retention, and provide regular reporting and updates to senior management.
- Lead the development of customer segmentation and targeting strategies to optimize marketing efforts and increase ROI.
- Continuously track and evaluate the effectiveness of marketing campaigns and make data-driven recommendations for optimization.
- Stay updated on industry trends and best practices in digital marketing and data analytics, and provide recommendations for new and innovative strategies.
- Manage a team of analysts and provide guidance and mentorship to support their professional growth and development.
- Collaborate with external partners and vendors to leverage data and insights for acquisition and retention strategies.
- Serve as a key liaison between the marketing and data analytics teams, ensuring alignment and collaboration to achieve business goals.
Extensive Experience In Data Analysis: The Ideal Candidate For This Role Must Have A Strong Background In Data Analysis, With A Minimum Of 5 Years Of Experience In The Field. They Should Be Skilled In Using Statistical Analysis Tools Such As Sql, Python, And R, And Have A Proven Track Record Of Providing Actionable Insights Through Data-Driven Decision Making.
Strong Understanding Of Acquisition And Retention Strategies: The Sr Manager Should Have A Deep Understanding Of Customer Acquisition And Retention Strategies, Specifically Within The Food Delivery Industry. They Should Have Experience In Developing And Implementing Successful Campaigns To Drive Customer Acquisition And Boost Retention Rates.
Leadership And Team Management Skills: As A Senior Manager, This Role Requires Strong Leadership Skills To Effectively Manage A Team Of Analysts And Drive Them Towards Achieving Departmental Goals. The Candidate Should Have Prior Experience In Managing A Team And Possess Excellent Communication And Interpersonal Skills.
Strategic Thinking And Problem-Solving Abilities: The Sr Manager Should Have A Strategic Mindset And Be Able To Think Critically To Identify Opportunities For Growth And Improvement. They Should Be Able To Analyze Complex Data Sets And Translate Them Into Actionable Recommendations To Drive Business Outcomes.
Proven Track Record In Driving Business Growth: Grubhub Is A Fast-Growing Company, And The Ideal Candidate Should Have A Track Record Of Driving Business Growth Through Data-Driven Insights. They Should Have Experience In Developing And Executing Successful Marketing Strategies That Have Resulted In Increased Customer Acquisition And Retention Rates.
Strategic Planning
Data Analysis
Market Research
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Forecasting
Budget management
Team Leadership
Customer segmentation
Campaign optimization
Customer retention
Stakeholder management
performance tracking
Communication
Conflict Resolution
Leadership
Time management
creativity
Critical thinking
Teamwork
Adaptability
Problem-Solving
Empathy
According to JobzMall, the average salary range for a Sr Manager, Acquisition and Retention Analytics is $100,000-$150,000 per year. However, this can vary depending on factors such as location, company size, and years of experience.
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Grubhub is a leading online and mobile food-ordering and delivery marketplace with the largest and most comprehensive network of restaurant partners, as well as nearly 24 million active diners. Dedicated to connecting diners with the food they love from their favorite local restaurants, Grubhub elevates food ordering through innovative restaurant technology, easy-to-use platforms and an improved delivery experience.
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