CRM Marketing Manager

Manages complex campaign projects through post-campaign analysis, creation of executive summary, and report out; plans timelines, ensures they-re met; owns implementation of analytics-based optimization plans. Develops / manages campaign and channel strategies. Applies strategic thinking to optimize contact strategy, targeting, test and learn plans, and segmentation to meet acquisition, penetration, and reactivation objectives. Collaborates with stakeholders to evaluate business needs and opportunities to inform campaign strategies and design annual marketing plans. Collaborates with Customer Data Analytics to identify technical debt, customer data attributes, and predictive model requirements to optimize targeted marketing campaign effectiveness. Oversees marketing processes; ensures adherence with integrated planning process standards; channels best practices and ROI / IRR targets. Applies financial / operational understanding to focus on key performance metrics / financial drivers to prioritize data-driven testing plans and make results-based decisions.

According to JobzMall, the average salary range for a CRM Marketing Manager in 646 S Flores St, San Antonio, TX 78204, USA is $58,500 - $99,000 per year. This range is based on salaries reported by employers on JobzMall.

H-E-B is an American privately held supermarket chain based in San Antonio, Texas, with more than 350 stores throughout the U.S. state of Texas, as well as in northeast Mexico. The company also operates Central Market, an upscale organic and fine foods retailer.