Digital Marketing Specialist

Manage direct marketing campaigns that drive business results for assigned merchants and programs. Includes campaign planning, execution, and measurement for all direct-to-customer channels. Including Catalina, Email, Direct Mail. Potential for SMS and push notifications. Responsible for leading each campaign through the direct marketing process while ensuring that it’s on time and on budget. Develops campaign segmentation strategy, including identifying key customer segments, developing contact strategy, and A/B testing on content, coupons, promotions, and creative optimization. Collaboration with coupon team for offer strategy, setup, execution, and redemptions.

According to JobzMall, the average salary range for a Digital Marketing Specialist in S Flores St, San Antonio, TX, USA is between $45,000 and $60,000 per year. This range is based on salary data from job postings on jobzmall.com as of April 2021. The range may vary depending on the experience and qualifications of the Digital Marketing Specialist, as well as the specific industry and company.

H-E-B is an American privately held supermarket chain based in San Antonio, Texas, with more than 350 stores throughout the U.S. state of Texas, as well as in northeast Mexico. The company also operates Central Market, an upscale organic and fine foods retailer.