Senior Marketing Specialist

Are you a creative and strategic marketer with a passion for driving results? Are you looking for a dynamic and rewarding career in the healthcare industry? Look no further than Henry Ford Health System, where we are seeking a talented Senior Marketing Specialist to join our team. As a Senior Marketing Specialist, you will play a crucial role in developing and implementing innovative marketing strategies to promote our world-class healthcare services. We are searching for a highly skilled and experienced individual with a strong track record of success in marketing and a deep understanding of healthcare trends. If you are ready to take your career to the next level and make a meaningful impact in the lives of others, we invite you to apply for this exciting opportunity.

1. Develop and implement effective marketing strategies to promote Henry Ford Health System's healthcare services.
2. Conduct market research and analysis to identify target audiences and their needs.
3. Collaborate with cross-functional teams to create compelling and impactful marketing campaigns.
4. Monitor market trends and competitor activities to stay ahead of the competition.
5. Utilize a variety of marketing channels, including digital, print, and events, to reach and engage with potential customers.
6. Oversee the creation of marketing materials, such as brochures, website content, and social media posts.
7. Track and analyze the success of marketing campaigns using data and metrics.
8. Stay up-to-date with the latest marketing trends and techniques, particularly in the healthcare industry.
9. Build and maintain relationships with key stakeholders, including physicians, patients, and community organizations.
10. Mentor and train junior marketing team members to enhance their skills and contribute to the overall success of the team.
11. Ensure all marketing efforts are aligned with the organization's brand and messaging.
12. Manage marketing budgets and allocate resources effectively to maximize ROI.
13. Continuously evaluate and improve marketing strategies to drive results and achieve business objectives.
14. Represent the organization at industry events and conferences to expand brand awareness and network with potential partners.
15. Comply with all legal and ethical standards in marketing and advertising, particularly in the healthcare field.

According to JobzMall, the average salary range for a Senior Marketing Specialist in Detroit, MI, USA is between $70,000 to $90,000 per year. This may vary depending on factors such as years of experience, specific industry, and company size.

The Henry Ford Health System is a comprehensive, integrated, non-profit health care organization in Metro Detroit. The corporate office is at One Ford Place, Detroit, Michigan. Henry Ford established the health system in 1915, and it is currently run by a 15-member board of trustees.