Senior Analyst - Digital Brand Advocate
Are you passionate about digital marketing and brand advocacy? Do you have a keen eye for data analysis and a talent for developing innovative strategies? If so, we have an exciting opportunity for you to join our team as a Senior Analyst - Digital Brand Advocate at Lowe's.As the Senior Analyst, you will play a crucial role in elevating our brand presence and driving customer engagement through our digital channels. You will be responsible for leveraging data insights to inform and execute marketing campaigns, while also collaborating with cross-functional teams to continuously improve our digital brand experience.We are looking for a highly motivated and experienced individual who thrives in a fast-paced, dynamic environment. The ideal candidate will have a strong analytical mindset, excellent communication skills, and a deep understanding of digital marketing trends and strategies. If this sounds like you, we would love to hear from you!
- Develop and execute innovative digital marketing strategies to increase brand presence and drive customer engagement.
- Utilize data analysis to identify key insights and trends, and use this information to inform marketing decisions and campaigns.
- Collaborate with cross-functional teams, including marketing, design, and product, to continuously improve the digital brand experience.
- Monitor and report on key performance metrics to track the success of digital marketing efforts and make recommendations for improvement.
- Stay up-to-date on industry trends and best practices in digital marketing and utilize this knowledge to improve our digital brand advocacy efforts.
- Lead and mentor a team of analysts to ensure the delivery of high-quality work and foster a collaborative work environment.
- Develop and maintain relationships with key stakeholders, both internally and externally, to support the digital brand advocacy strategy.
- Identify and implement new technologies and tools to improve the efficiency and effectiveness of digital marketing efforts.
- Conduct regular audits and analysis of our digital channels to identify opportunities for optimization and improvement.
- Communicate regularly with leadership to provide updates on digital brand advocacy efforts, results, and recommendations for future strategies.
In-Depth Knowledge Of Digital Marketing Strategies And Techniques, Particularly In The Retail Industry.
Extensive Experience In Social Media Management And Community Engagement, With A Proven Track Record Of Increasing Brand Awareness And Driving Customer Engagement.
Strong Analytical Skills And Proficiency In Data Analysis Tools To Track And Measure The Success Of Digital Marketing Initiatives.
Proven Ability To Develop And Execute Comprehensive Digital Marketing Plans, Incorporating Seo, Sem, Email Marketing, And Other Digital Channels.
Excellent Communication And Interpersonal Skills, With The Ability To Collaborate Effectively With Cross-Functional Teams And External Partners To Achieve Digital Marketing Goals.
Social Media
Market Research
Campaign Management
Content Creation
Analytics
Brand management
Online advertising
Digital strategy
Influencer Marketing
Brand Advocacy
Digital Trends
E
Communication
Conflict Resolution
Emotional Intelligence
Leadership
Time management
creativity
Critical thinking
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Senior Analyst - Digital Brand Advocate in Mooresville, NC, USA is approximately $70,000 to $120,000 per year. This can vary depending on factors such as experience, company size, and job responsibilities.
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Lowe's Companies, Inc., doing business as Lowe's, is an American retail company specializing in home improvement.
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