Content Marketing Manager

Are you a creative and strategic thinker with a passion for storytelling and driving engagement? Do you have experience in developing and executing successful content marketing strategies? Look no further! Nelnet is seeking a talented Content Marketing Manager to join our dynamic team and help us tell our brand story through compelling and impactful content. As the Content Marketing Manager, you will play a critical role in developing and driving our content strategy, creating and managing content across multiple channels, and collaborating with cross-functional teams to ensure alignment with our overall marketing goals. If you have a strong background in content marketing, a knack for data-driven decision making, and a desire to continuously learn and grow, we want to hear from you!

1. Develop and drive content marketing strategy: The Content Marketing Manager will be responsible for developing and implementing a comprehensive content marketing strategy that aligns with Nelnet's overall marketing goals and objectives.
2. Create and manage content: The Content Marketing Manager will be responsible for creating high-quality, engaging, and relevant content across various platforms and channels, including but not limited to blog posts, social media, email marketing, and website.
3. Collaborate with cross-functional teams: The Content Marketing Manager will work closely with cross-functional teams, such as the marketing, design, and product teams, to ensure that the content being created aligns with the overall brand and messaging.
4. Storytelling and engagement: The Content Marketing Manager will be responsible for using their creativity and strategic thinking skills to tell compelling stories that resonate with our target audience and drive engagement.
5. Data-driven decision making: The Content Marketing Manager will use data and analytics to inform content decisions, measure the effectiveness of content, and make data-driven recommendations for continuous improvement.
6. Stay updated on industry trends and best practices: The Content Marketing Manager will continuously research and stay updated on the latest industry trends and best practices in content marketing to ensure Nelnet's content is innovative and competitive.
7. Project management: The Content Marketing Manager will be responsible for managing multiple projects simultaneously, ensuring deadlines are met, and maintaining open communication with all stakeholders.
8. Brand ambassador: The Content Marketing Manager will be a brand ambassador, ensuring all content is consistent with Nelnet's brand voice, messaging, and values.
9. Lead and mentor team members: The Content Marketing Manager will lead and mentor a team of content creators, providing guidance, feedback, and support to help them develop their skills and produce high-quality content.
10. Continuous learning and growth: The Content Marketing Manager will have a desire to continuously learn and grow, staying updated on new industry trends and techniques to improve Nelnet's content marketing efforts.

According to JobzMall, the average salary range for a Content Marketing Manager in Lincoln, NE, USA is $45,000-$60,000 per year. This can vary depending on the size and industry of the company, as well as the individual's experience and skills. Some companies may also offer additional benefits such as bonuses, health insurance, and retirement plans.

Nelnet, Inc., is a United States–based conglomerate that deals in the administration and repayment of student loans and education financial services.