
eCommerce Search Marketing Associate
Welcome to PepsiCo - a global leader in the food and beverage industry! We are seeking a dynamic and results-driven eCommerce Search Marketing Associate to join our growing team. As an eCommerce Search Marketing Associate, you will play a critical role in driving online sales and optimizing our digital presence across various platforms. This is a fantastic opportunity for a self-starter who is passionate about digital marketing and is looking to take their career to the next level. If you have a strong understanding of eCommerce and a knack for data analysis, along with a passion for our products and brands, we want to hear from you! Join us in our mission to deliver great-tasting, high-quality products to consumers around the world.
- Develop and implement strategies to drive online sales and increase visibility of PepsiCo products across various eCommerce platforms.
- Conduct regular analysis of key eCommerce metrics and provide insights and recommendations for optimization.
- Collaborate with cross-functional teams to ensure alignment of eCommerce initiatives with overall business objectives.
- Monitor and track competitor activity and industry trends to identify opportunities for growth and improvement.
- Utilize data and analytics to identify target audiences and optimize digital marketing campaigns.
- Stay up-to-date on industry best practices and new technologies to continuously improve our eCommerce presence.
- Work closely with brand teams to ensure consistency in messaging and branding across all digital channels.
- Collaborate with external agencies and partners to execute digital marketing campaigns and initiatives.
- Monitor and manage budgets for eCommerce search marketing activities.
- Use performance data and insights to develop and recommend strategies for improving user experience and driving conversions.
- Provide regular reporting and analysis of eCommerce performance to senior management.
- Support the development and implementation of new eCommerce initiatives and projects.
- Stay informed on eCommerce trends and consumer behavior to identify opportunities for growth and innovation.
- Represent PepsiCo as a knowledgeable and passionate brand ambassador in all digital interactions.
- Act as a liaison between internal teams and external partners to ensure smooth execution of eCommerce initiatives.
Bachelor's Degree In Marketing, Business, Or A Related Field.
Experience With Search Engine Marketing (Sem) And Search Engine Optimization (Seo).
Proficiency In Utilizing Google Ads And Other Digital Marketing Platforms.
Strong Analytical Skills And Ability To Interpret Data To Make Strategic Decisions.
Excellent Communication And Collaboration Skills To Work With Cross-Functional Teams And External Partners.
Google Analytics
Keyword Research
A/B testing
Content Strategy
Social Media Advertising
Competitor Analysis
SEO Optimization
Ad copywriting
Budget
Conversion Rate Optimization
Paid Search Advertising
Communication
Emotional Intelligence
Leadership
Time management
Interpersonal Skills
creativity
Organization
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a eCommerce Search Marketing Associate in Chicago, IL, USA is $50,000 to $70,000 per year. However, this can vary depending on the specific company, experience level, and other factors. It is important to research the specific company and job listing for a more accurate salary range.
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PepsiCo, Inc. engages in the manufacturing, marketing, distribution, and sale of beverages, foods, and snacks. It is a food and beverage company with a complementary portfolio of brands, including Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. It operates through the following segments: Frito-Lay North America; Quaker Foods North America; North America Beverages; Latin America; Europe Sub-Saharan Africa; and Asia, Middle East, and North Africa.

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